Founding Growth Lead
Hobbes
| Company | Hobbes |
| Category | Marketing |
| Location | San Francisco |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Lead |
| Salary | USD 180k–300k |
| Posted | 4 Jun 2026 |
| Last verified | 6 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
Most B2B companies still put a form between their product and their market.
A buyer lands on the website. They want to understand the product, ask specific questions, map it to their own problems, and decide whether the next step is worth their time. Most companies make that buyer wait.
Hobbes does the opposite.
We build agents that understand a product deeply enough to sell it, implement it, support it, and learn from every customer conversation.
The first wedge is sales demos. But we are not building a better chatbot or a better product tour. We are building the intelligent interface between a company and its customers.
Product Intelligence is how the agent understands the product. Hobbes uses code as the source of truth to know what the product actually does, how it works, where the value lives, and how that maps to a buyer's problem. We combine that with GTM context, customer materials, and live conversations.
Conversational Intelligence is what the company gets back: every question, objection, comparison, feature request, support issue, and implementation blocker the market would not have told them otherwise.
That is the company we are building: agents that can speak for a product with the product itself as their source of truth, and improve from every conversation.
We raised $6M and have grown mostly through founder-led sales and inbound demand. Customers use Hobbes today to turn website traffic into qualified pipeline. We have seen 13x more conversations than a demo request form, 10%+ of prospects convert end-to-end, and revenue double across Hobbes agents.
Now we need the first growth leader who can make the market see what we see.
THE ROLE
This is not a channel growth role. It is not a demand gen manager role. It is not a brand-only role.
It is a founding growth role for someone who can build the market, not just optimize channels: name the category, write the story, tune the website, package the proof, create the content and distribution engine, and turn early pull into repeatable pipeline.
You will work directly with Chirag on the company narrative, launches, customer stories, founder-led distribution, and the first real growth system at Hobbes.
WHAT YOU'LL OWN
- Narrative: Make Product Intelligence, Conversational Intelligence, and self-improving demo agents feel concrete, urgent, and obvious.
- Website: Tune the website into the clearest expression of the category and a serious source of qualified pipeline.
- Writing: Write the core assets yourself: homepage copy, landing pages, case studies, launch posts, founder posts, outbound angles, sales one-pagers, and emails.
- Proof: Turn customer calls, transcripts, live demo conversations, onboarding wins, usage data, and outcomes into sharp customer stories.
- Distribution: Build loops across content, search, founder-led social, events, partnerships, outbound, and product-led moments.
- Technical translation: Take code intelligence, sandboxes, evals, agent behavior, buyer conversations, and product ops, then turn them into language buyers understand.
- Growth from zero: Pick the tools, manage partners, run experiments, kill what does not work, and help hire the team when the motion starts to work.
WHAT WE'RE LOOKING FOR
- You are a 0-1 growth leader: a marketer who writes like a founder and builds systems like an operator.
- You have been the first or very early growth or marketing person at a B2B startup, ideally seed to Series A.
- You can actually write. Not manage writers. Not brief agencies. Write.
- You have owned pipeline or revenue outcomes before, and you can name the numbers.
- You have technical curiosity. You do not need to be an engineer, but codebases, agents, sandboxes, evals, and product architecture should interest you.
- You understand B2B buying and products that need explanation.
- You have strong product taste. You know when copy is vague, when a page is too clever, and when a campaign has no real insig