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Financial Planning & Analysis Manager - Go To Market

PubMatic
CompanyPubMatic
CategoryFinance
LocationRedwood City
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted5 May 2026
Last verified11 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
About the Role: PubMatic is a fast-growing advertising technology company powering programmatic buying, audience activation, and measurement across CTV, display, video, and retail media. We are seeking an experienced GTM Finance Manager  to join our growing finance team in  Redwood City, CA . Reporting to the Associate Director of GTM Finance, this key contributor will build annual budgets, manage monthly rolling forecasts, and provide decision support through financial analyses to optimize our strategic investments. The Manager is responsible for aggregating data and turning it into information to support critical decision-making processes.   As Finance Manager, Go-to-Market (GTM), you will be the dedicated finance partner to our Sales, Customer Success, and Marketing organizations. You will own the financial planning, performance analysis, and commercial decision support that drive revenue growth from our buy-side (DSP, agency, advertiser) and sell-side (SSP, publisher, curation) businesses, as well as data and managed-service product lines.   The successful candidate will be comfortable working with large data sets, data flows, cohort analysis, net revenue retention and regression analyses, as well as other financial modeling techniques. They will quickly familiarize themselves with PubMatic’s business, associated metrics, and support business decisions with a track record of sound business judgment.      What You'll Do: GTM Planning & Forecasting   Help drive and update the Monthly and Quarterly Revenue Forecast and Annual Strategic Plan processes   Identify  and highlight business risks and opportunities - specific to revenue   Improve sales and business processes through the development and implementation of key metrics, dashboards, and automated tools   Build detailed financial models that track and analyze functional costs and their impact on the company’s overall performance   Work across Finance and Business teams to support the Long-Term Strategic Planning and Budget processes   Build positive and deep business partner relationships across the organization   Own the annual plan, quarterly reforecasts, and weekly pipeline-to-revenue bridges for Sales, CS, and Marketing.   Performance Analysis & Reporting   Analyze advertiser and  publisher  cohort behavior, spend concentration, and supply-path economics.   Build self-service dashboards in partnership with Data/BI on top of Salesforce, the ad server/DSP logs, and the data warehouse.   Buy-Side & Sell-Side Economics   Partner with buy-side leadership on advertiser and agency economics: working media vs. fees, DSP take-rate, agency rebates, MSA tiers, minimum spend commitments, and managed-service margin.   Partner with sell-side leadership on publisher economics: SSP take-rate, revenue share, supply-path optimization (SPO) impact, curation/marketplace deal economics, and ad-quality/MFA risk on yield.   Process, Controls & Systems   Improve the GTM data stack: Salesforce,   BI tools:  Looker /Tableau, AI tools:  Claude , ChatGPT Adaptive, Anaplan etc .   Who You Are: Required   5–8 years of progressive FP&A, investment banking, consulting, or corporate finance experience, including 2+ years supporting a GTM organization , preferably in Digital Advertising,  eCommerce  or Enterprise SaaS sectors   Strong financial and operational planning skills   Proven experience and knowledge of accounting concepts and financial statement construction   Hands-on, creative approach to financial modeling a