Job Opportunities API

FIELD MARKETING MANAGER Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance — we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works. THE ROLE Harper's advantage isn't just technology — it's how fast we learn from the market and turn those insights into scalable systems. You own go-to-market execution in the real world. Embedded with sales, product, and engineering, you work directly with customers in core verticals like construction, med spas, and manufacturing while helping Harper expand rapidly into new segments. You run field-driven growth end-to-end: launching vertical-specific GTM motions, building relationships in the market, and feeding real customer insight straight back into Harper's sales engine and automation stack. You're not "supporting" marketing — you're creating demand, pressure-testing messaging, and helping turn human insight into scalable workflows. This is a role for an operator: someone who learns by doing, thrives in motion, and knows the best GTM strategies are built on the ground, not in slides. Winning in 6–12 months looks like multiple verticals running repeatable GTM motions you built, field learnings translated into scalable systems and automation, and Harper entering new segments faster because of your work. WHAT YOU'LL DO - Own vertical GTM execution. Launch and scale field marketing across construction, med spas, manufacturing, and new verticals; learn buyer behavior, decision cycles, and objections in each; and build repeatable vertical-specific playbooks. - Be in the market. Meet customers on-site, attend industry events, host roundtables, and build partnerships — identifying the conferences, associations, and offline channels worth investing in as a direct extension of Harper's brand. - Close the GTM feedback loop. Translate field insight into better messaging, landing pages, and demand-gen strategy, and work with sales and engineering to turn what works into automation and tooling — then systematize and scale it across the org. - Experiment and iterate fast. Run fast experiments — events, partnerships, outbound plays, localized campaigns; measure, double down on what converts, kill what doesn't, and optimize for learning speed and impact, not perfection. WHO YOU ARE - You're an operator who likes owning outcomes, not just planning — energized by being in the market and close to customers. - You think in systems: insight → playbook → automation → scale. - You have 5+ years in field marketing, growth, demand generation, sales, or a closely related GTM role, with a track record of launching or scaling new markets, verticals, or regions (ideally B2B, SMB, or services-heavy industries). - You've created field-driven demand — events, partnerships, local campaigns, community-building, direct customer engagement — and owned outcomes tied to pipeline and revenue, not just leads. - You can translate qualitative customer insight into clear GTM playbooks and scalable processes, and communicate crisply what you're seeing and what to do next. - You thrive in fast, noisy, high-velocity environments where priorities change quickly and execution beats polish. - You're willing to be on-site in San Francisco and in the market regularly, and you want to help build something from early innings. THE REALITY — READ THIS BEFORE YOU APPLY This is a field seat, measured in the pipeline and revenue you create on the ground — not activities run or events attended. It's on-site in San Francisc