Job Opportunities API

Aviso: At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso has to offer at www.aviso.ca . The Opportunity: We are looking for a talented Email Marketing Specialist to take the lead with our email marketing strategies. This role will be responsible for running end‑to‑end email marketing campaigns using Adobe Journey Optimizer (AJO), including email, SMS, and web and mobile push notifications.  If you are passionate about lifecycle marketing, customer journeys, and delivering high‑quality digital communications with excellence, we’d love to meet you. As an Email Marketing Specialist, your role is to reach and engage customers through personalized, data‑driven campaigns and operational communications.  Reporting to the Director, Marketing Technology, this collaborative individual will be responsible for leading all external email marketing tactics in support of our digital wealth business, leveraging Adobe Experience Platform and Adobe Journey Optimizer capabilities. Who you are: Service – You put your clients’ needs first. You advocate service excellence, and work to deliver client-centric solutions, and proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization What your day looks like: Working closely with the individuals across Marketing, you will be responsible for: Contact Strategy Strategically contact contact consumers, reaching out to specific subsets based on our targeted audience parameters Identify email best practices and email calendars based on effective campaign timing.   Design contact methods that not only target the appropriate consumers but also develop and refine audience segments optimized for business and customer objectives Campaign & Journey Creation Build, configure, and deploy digital campaigns and journeys in Adobe Journey Optimizer, overseeing all aspects from design through technical setup Ensure campaigns are aligned with the company’s overall strategy, branding, and marketing and business objectives.   Ensure campaigns are accessible and functional on both desktop and mobile devices Campaign & Journey Management Own the day-to-day execution and maintenance of live journeys and campaigns in AJO Throughout the course of an email marketing campaign, this individual will manage email lists for the campaigns and create an ongoing schedule of content.   Identify and address technical issues in conjunction with the Email Marketing Service provider.   Monitor email performance and make required adjustments to maximize performance  Data Management After each email marketing