eCommerce Storefront & Experience Strategy Lead
Zoro
| Company | Zoro |
| Category | Consulting & Strategy |
| Location | Chicago |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Lead |
| Salary | Not stated by the employer |
| Posted | 4 May 2026 |
| Last verified | 11 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Company Summary
Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started! About the Role
At Zoro, our competitive advantage is how we help customers discover what they need—and what they didn’t know they needed.
As the Storefront & Experience Strategy Lead, you will define and evolve how Zoro presents its assortment across key entry points, including the homepage, landing pages, and promotional storefronts. You’ll own the strategy behind how we guide customers through curated experiences that balance relevance, seasonality, and business priorities.
This role sits at the intersection of Merchandising, Marketing, and Product—ensuring that the storefront experience is both compelling and scalable, while reinforcing product discovery and conversion.
What You’ll Do
Define the strategy for Zoro’s storefront experiences, including homepage, landing pages, cross-category and campaign-driven experiences
Establish frameworks for how products and categories are surfaced based on customer context (e.g., seasonality, industry, behavior)
Develop scalable approaches to storefront merchandising, including content prioritization, placement logic, and personalization strategies
Partner closely with Marketing teams to translate campaigns and promotions into effective onsite experiences that drive engagement and conversion
Collaborate with Product partners to evolve storefront capabilities (e.g., CMS, personalization tools, testing frameworks) and improve flexibility and speed of execution
Define best practices for how storefront experiences connect to search, navigation, and category journeys to support end-to-end discovery
Identify opportunities to improve storefront performance through better curation, relevance, and customer guidance
Establish standards to ensure consistency and quality across storefront experiences while enabling targeted differentiation where needed
Define success metrics (e.g., engagement, click-through rate, conversion, revenue per visit) and lead testing strategies to continuously optimize performance
Use data, experimentation, and customer insights to refine storefront strategies and scale what works
Partner with Category Experience and Global Experience Strategy teams to ensure alignment between storefront merchandising and broader discoverability systems
What You Bring
5–8+ years of experience in ecommerce, digital merchandising, or onsite experience strategy
Experience owning or contributing to homepage, landing page, or campaign merchandising strategies
Strong understanding of how customers engage with curated experiences vs. search-driven journeys
Ability to balance customer needs with business and promotional priorities
Data-driven mindset with experience using performance metrics to inform decisions
Experience working cross-functionally with Marketing, Product, and UX teams
Strong communication and stakeholder management skills
Familiarity with personalization and segmentation strategies is a plus
Total Rewards
Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support gr