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E-mail Marketing Specialist

UMAEZ LLC
CompanyUMAEZ LLC
CategoryMarketing
LocationIndia Gate
RemoteRemote
EmploymentFull-time
LevelNot stated
SalaryNot stated by the employer
Posted21 Jul 2026
Last verified11 Aug 2026
SourceEmployer ATS (workable)
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Description
We run a portfolio of performance-led DTC brands scaling fast across the US and international markets. We move quickly, test constantly, and win on strong creative and disciplined execution — and email plus CRM is one of our highest-leverage retention channels. We're looking for a technically strong Email Marketing Specialist to be the hands-on builder behind our Retention team's strategy in Klaviyo. This is a technical execution role: our Retention team sets the strategy and flow directives, copywriters supply the copy, and Marketing Operations owns the campaign calendar. You own the backend — building flows, wiring up triggers and integrations, managing data and deliverability, and making sure every automation fires exactly as intended. Strategy is collaborative — you'll work closely with the Retention and Growth leads and are always welcome to brainstorm and help shape ideas together. What You'll Be Doing Klaviyo & CRM Technical Build •    Build and set up flows and campaigns in Klaviyo based on directives from the Retention team •    Configure the CRM technical layer — triggers, events, flow filters, and conditional/branch splitting — so each journey fires on the right behavior at the right moment •    Dynamic personalization — use Liquid, event/profile properties, and dynamic blocks to personalize content, and build responsive templates with light HTML/CSS •    Data & integrations — manage the Shopify ↔ Klaviyo ↔ Salesforce data sync, custom properties, catalog/data feeds, and webhooks/API or connectors so events and audiences flow correctly across tools •    Deliverability infrastructure — maintain sender authentication (SPF, DKIM, DMARC) and sending-domain health, plus list hygiene and sunset logic to protect inbox placement •    Subscription setup — wire up subscription-app events and flows (activation, rebill, cancellation, win-back) to support retention •    Implement provided copy — drop copywriter-supplied copy into clean, mobile-ready templates and make backend adjustments to match the purpose of each flow/campaign Campaign Execution & Calendar •    Execute the email calendar, which aligns with the paid-media sales calendar set by Marketing Operations (in collaboration with Retention) •    Build, QA, and schedule campaigns end-to-end: links, personalization, rendering, and error checks before every send •    Set up segmentation per Retention directives rather than blasting full lists by default •    Coordinate closely with Retention, copy, and Growth so email execution supports the wider plan Testing & Reporting •    Set up and run A/B tests as directed by the Head of Growth / Retention leads, structured cleanly for reliable reads •    Track and report execution metrics — sends launched, deliverability, engagement — so Retention has clear data to optimize against •    Flag issues and opportunities you spot; ideas are always welcome in team brainstorms