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Director of Sales

Xds
CompanyXds
CategorySales
LocationLos Angeles
RemoteOn-site (inferred)
EmploymentNot stated
LevelDirector
SalaryUSD 125k–150k
Posted8 Jul 2026
Last verified10 Aug 2026
SourceEmployer ATS (ashby)
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Description
Who We Are XDS Bicycles is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon-fiber frames; we are coming to the US for the first time featuring our X-LAB line-up of high performance bicycles. X-LAB’s manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver: - Over 8 million complete bikes annually across road, mountain, gravel, city and e-bike segments - More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility - 300+ international patents covering T1100+ carbon lay-ups and proprietary X6 aluminum alloys - Full vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadership - OEM partnership with leading Western brands; and we’re now poised to build our own premium brand overseas For more info, please check out https://xds.co/ Here's a YouTube video featuring our state-of-the-art carbon factory - https://www.youtube.com/watch?v=06SheO5XFsY XDS is seeking a Director of Sales to join us on this ground-floor opportunity to establish X-LAB in the North American market. You'll be building our dealer network from zero to 100+ stores in our first year, working directly with independent bike shops and regional chains. This role requires a hands-on approach - you'll be the one knocking on doors, building relationships, and proving our value proposition store by store. This role features a clear path for advancement as North American operations expand. THIS ROLE IS BASED IN SANTA MONICA: 5 DAYS A WEEK ONSITE What You’ll Do 1. Direct Sales & Market Development - Personally prospect, pitch, and close deals with independent bike shops, specialty dealers, and small regional chains - Build relationships one store at a time through in-person visits and consultative selling - Own the entire sales cycle from lead generation to contract signing - Achieve Year 1 target of 500 contracted dealers 2. Build & Lead a Sales Team - Recruit and manage 3-5 sales representatives as the business grows - Provide hands-on training and mentorship while remaining quota-carrying - Establish sales processes, territory management, and performance metrics - Balance individual contributor work with team leadership 3. Establish Market Foundation - Develop dealer onboarding and support processes - Gather market intelligence and customer feedback for product development - Represent XDS at trade shows and industry events - Create scalable frameworks for future expansion You’re a Great Fit With: - 7+ years of B2B sales experience with proven track record of opening new accounts - Experience selling to small and medium businesses (individual stores, 2-5 location chains) - Demonstrated ability to build business from zero-to-one in a territory or product line - Strong relationship-building skills and consultative selling approach - Entrepreneurial mindset and willingness to "roll up sleeves" - Genuine passion for cycling, outdoor sports, or performance products You’re a Spectacular Fit With: - Experience in diverse industries with SMB sales focus (consumer products, sporting goods, technology, B2B services, outdoor gear, etc.) - Background with dealer/distributor or specialty retail networks - Technical product knowledge and ability to learn complex product details - Bilingual capabilities Success Metrics - 500+ U.S. dealers contracted and actively retailing XDS/X-LAB products - 3-5 person sales team hired and productive - Revenue targets achieved with documented, repeatable sales process - Strong dealer satisfaction and brand recognition in target market Work Environment This role requires regular Los Angeles office presence for team collaboration an