Director of Sales
Xds
| Company | Xds |
| Category | Sales |
| Location | Los Angeles |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Director |
| Salary | USD 125k–150k |
| Posted | 8 Jul 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
Who We Are
XDS Bicycles is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon-fiber frames; we are coming to the US for the first time featuring our X-LAB line-up of high performance bicycles. X-LAB’s manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver:
- Over 8 million complete bikes annually across road, mountain, gravel, city and e-bike segments
- More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility
- 300+ international patents covering T1100+ carbon lay-ups and proprietary X6 aluminum alloys
- Full vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadership
- OEM partnership with leading Western brands; and we’re now poised to build our own premium brand overseas
For more info, please check out https://xds.co/
Here's a YouTube video featuring our state-of-the-art carbon factory - https://www.youtube.com/watch?v=06SheO5XFsY
XDS is seeking a Director of Sales to join us on this ground-floor opportunity to establish X-LAB in the North American market. You'll be building our dealer network from zero to 100+ stores in our first year, working directly with independent bike shops and regional chains. This role requires a hands-on approach - you'll be the one knocking on doors, building relationships, and proving our value proposition store by store. This role features a clear path for advancement as North American operations expand.
THIS ROLE IS BASED IN SANTA MONICA: 5 DAYS A WEEK ONSITE
What You’ll Do
1. Direct Sales & Market Development
- Personally prospect, pitch, and close deals with independent bike shops, specialty dealers, and small regional chains
- Build relationships one store at a time through in-person visits and consultative selling
- Own the entire sales cycle from lead generation to contract signing
- Achieve Year 1 target of 500 contracted dealers
2. Build & Lead a Sales Team
- Recruit and manage 3-5 sales representatives as the business grows
- Provide hands-on training and mentorship while remaining quota-carrying
- Establish sales processes, territory management, and performance metrics
- Balance individual contributor work with team leadership
3. Establish Market Foundation
- Develop dealer onboarding and support processes
- Gather market intelligence and customer feedback for product development
- Represent XDS at trade shows and industry events
- Create scalable frameworks for future expansion
You’re a Great Fit With:
- 7+ years of B2B sales experience with proven track record of opening new accounts
- Experience selling to small and medium businesses (individual stores, 2-5 location chains)
- Demonstrated ability to build business from zero-to-one in a territory or product line
- Strong relationship-building skills and consultative selling approach
- Entrepreneurial mindset and willingness to "roll up sleeves"
- Genuine passion for cycling, outdoor sports, or performance products
You’re a Spectacular Fit With:
- Experience in diverse industries with SMB sales focus (consumer products, sporting goods, technology, B2B services, outdoor gear, etc.)
- Background with dealer/distributor or specialty retail networks
- Technical product knowledge and ability to learn complex product details
- Bilingual capabilities
Success Metrics
- 500+ U.S. dealers contracted and actively retailing XDS/X-LAB products
- 3-5 person sales team hired and productive
- Revenue targets achieved with documented, repeatable sales process
- Strong dealer satisfaction and brand recognition in target market
Work Environment
This role requires regular Los Angeles office presence for team collaboration an