Job Opportunities API

Facet was founded in 2016 on the belief that objective, personalized financial advice is essential to living well. Our mission is to empower people to live more enriched lives by delivering a new standard of advice. By removing asset minimums, we provide holistic planning that goes far beyond investments to address every way money impacts life. To achieve this, we leverage a "human-plus-tech" approach, combining the expertise of CFP® professionals with cutting-edge AI and automation. This model allows Facet to integrate advice into our members' entire financial picture—all for an affordable, flat membership fee. Our commitment to innovation and member success has earned national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY. We are proud to be redefining the industry for our members and our team alike.* The Role: At Facet, we are revolutionizing financial planning by putting our members at the heart of everything we do. We are seeking a Director of Performance Marketing who thrives on building world-class growth engines—someone who can turn a complex acquisition strategy into a seamless, high-performing ecosystem. This role is the strategic center of gravity for our paid media program. You'll own the roadmap, the experimental architecture, the platform intelligence, the channel strategy and full funnel performance that drives our growth agenda. We are looking for a leader who has successfully scaled programs to the multi-million dollar level and who is adept at leading agency partners and building consensus across the organization.  What You'll Do: Paid media strategy and roadmap. Own the annual and quarterly strategic roadmap across all paid channels. Define how we allocate, where we test, and how we scale to hit aggressive growth targets. Platform expertise and intelligence. Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix — ensuring Facet is always operating at the leading edge of what each channel has to offer. Translate that intelligence into real-time strategic adjustments that keep us ahead of platform changes rather than reacting to them. Experimental architecture. Design a rigorous, disciplined test-and-learn framework that generates real signal. Build the methodology that moves us from limited, ad hoc testing to a structured innovation pipeline. Agency governance. Own the strategic direction of our media agency relationship. Set the brief, define the rules of engagement, and build the governance model that keeps execution tight and accountable. Affiliate channel ownership. Own our affiliate partnerships program end-to-end — optimizing the performance and economics of existing partners while proactively identifying and onboarding new partners that expand our reach and scale. Build the affiliate channel into a meaningful, diversified growth driver. Paid channel diversification. Continuously evaluate our paid channel mix and identify opportunities to expand into new paid platforms and environments — with platform-native strategies built specifically for each, not repurposed assets from existing channels. Geographic expansion. Own the sequencing and playbook for maximizing reach and penetration in primary markets while expanding into new markets and DMAs in line with our growth strategy. CPO architecture. Own the roadmap to our aggregate cost-per-opportunity targets. Understand every lever — media mix, funnel efficiency, creative performance, audience strategy — and drive the plan to get there at scale. Cross-functional collaboration. Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline. Bring a clear, data-driven point of view to every cross-functional conversation. Who You Are: You've owned paid media strategy at a DTC, fintech