Job Opportunities API

Director of Lifecycle Marketing (Email & SMS – Direct Response) Department: Marketing 2 Positions, one with Truly Free Home and the other with our sister company  TrulyFree.com (Marketplace) Reports to: CMO for Truly Free Home, Executive Director of Marketing for TrulyFree.com Location: Remote Employment Type: Full-time Compensation: Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth) About Us Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels—they are core profit centers responsible for a significant portion of company revenue. TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers. Position Overview We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization.  This role owns Email and SMS as a primary revenue channel, with accountability for driving 30–40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2–3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization. You will be responsible for building a predictable, profit-generating lifecycle operating system—one that continuously optimizes retention, increases LTV, and improves subscription performance. This role requires a true operator—someone who can: • Run a high-volume campaign engine • Make decisive calls on offers, products, and promotions • Close the loop between performance data and future strategy Core Ownership Areas 1. Revenue Ownership (Email + SMS) • Own and deliver 30–40%+ of total company revenue through lifecycle channels • Build and execute a high-frequency, high-conversion campaign calendar • Decide what products, offers, and promotions get deployed based on performance data • Drive first purchase, repeat purchase, and subscription conversion 2. Lifecycle & Subscription Strategy • Architect and continuously optimize end-to-end customer journeys, including: • Acquisition nurture • Conversion flows • Post-purchase monetization • Replenishment & subscription upsell • Win-back/reactivation • Partner with leadership to define and evolve subscription strategy at a strategic level • Improve rebill rates, churn reduction, and subscriber LTV 3. Messaging, Copy & Offer Strategy • Lead direct-response messaging strategy across Email and SMS • Ensure every send has a clear objective: drive revenue, conversion, or retention • Develop and refine: • Offer frameworks • Promotional hooks • Urgency and conversion tactics • Maintain balance between brand integrity and aggressive performance marketing 4. Data, Reporting & Feedback Loop • Own reporting and performance analysis across lifecycle channels: • Revenue per send / per subscriber • Contribution to total revenue • Conversion rates, AOV, LTV, churn • Build a closed-loop feedback system: • Insights → Hypothesis → Test → Scale • Use data to inform: • Campaign cadence • Offer selection Segmentation strategy • Develop a predictable, repeatable system for revenue generation and optimization 5. Operating System & Process Development • Build and maintain a scalable lifecycle marketing operating system, including: • Campaign planning cadence • Testing frameworks • Performance review cycles • Establish clear processes for ongoing optimization and iteration • Ensure lifecycle is a data-forward, continuously improving retention engine Key Requirements • 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business • Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists • Demonstrated success driving 30%+ of company revenue from Email/SMS • Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting) • Strong background in direct response marketing (copy, offers, conversion strategy) • Experience owning subscription performance and retention optimization • Strong technical fluency: • Deliverability best practices • Data flows, tracking, and integrations • Analytical mindset with ability to translate data into action quickly • Ability to operate both strategically and tactically (player-coach) What Success Looks Like • Email and SMS consistently drive 30–40%+ of total revenue • A high-output, high-performing campaign engine running weekly • Measurable improvements in: • Subscription conversion and rebill rates • Retention and LTV • Strong inbox placement and deliverability health across all sends • A clear, scalable lifecycle operating system that produces predictable results • Continuous testing culture with clear performance insights driving decisions Compensation & Incentives • Competitive base salary • Performance bonus tied directly to: • Email/SMS revenue contribution • Subscription growth and retention metrics