Job Opportunities API

Director of Influencer Marketing Location: Remote in Austin Texas, USA. This is a remote position, but candidates must be based in the Austin metropolitan area or near by to support regular in-person collaboration with colleagues and partners. PetLab Co. does not currently maintain an office in Austin. Department : Marketing Employment Type: Full-Time Reports to: VP of Marketing About PetLab Co. PetLab Co. is one of the world's fastest-growing pet wellness brands, serving over 5 million pet parents globally through our market-leading range of pet supplements. We combine world-class performance marketing, creative excellence and product innovation to build one of the largest DTC pet brands in the world. As consumer behaviour evolves, creators have become one of the biggest drivers of trust, discovery and performance. Whether through TikTok Shop, Meta Partnership Ads, influencer marketing or organic social, creator-led content now sits at the heart of our growth strategy. We're looking for an exceptional Head of Influencer Marketing to build the strongest creator network in the industry. The Opportunity This isn't a traditional influencer marketing role. We're not looking for someone whose primary focus is managing campaigns, sending products or negotiating rates. We're looking for someone who lives and breathes creator culture. Someone who instinctively knows: Which creators are about to become the next big thing. Which personalities genuinely influence different communities. Which creators consumers actually trust. Which TikTok Shop affiliates are scaling fastest. Which emerging voices we should partner with before our competitors do. Our Creative Strategy team already develops high-performing advertising concepts. Your job is to identify the perfect creator to bring those ideas to life. You'll become PetLab's expert on the US creator ecosystem, helping us build long-term relationships with influencers, TikTok Shop creators, affiliates and subject matter experts that power both organic growth and performance marketing. Working closely with our Creative Strategy, Paid Media, Production and TikTok Shop teams, you'll help transform proven creative concepts into creator-led campaigns that scale across Meta, TikTok, YouTube and future platforms. What You'll Own Creator Intelligence Become PetLab's expert on the US creator landscape. You'll continuously identify emerging creators, social trends, communities and cultural movements before they become mainstream. You'll develop an unrivalled understanding of creators across different customer avatars, e.g.  First-time puppy owners Millennial dog owners Senior dog owners Health-conscious pet parents Breed-specific communities Regional communities Lifestyle niches And so on  You'll know who consumers genuinely trust—not simply who has the biggest following. Creator Strategy Our Creative Strategy team develops winning concepts. Your responsibility is identifying the best messenger to deliver them. You'll work closely with our creative team to answer questions like: Which creator should deliver this script? Which personality would make this concept feel authentic? Which creator is most trusted by this audience? Which creator could turn this into a scalable paid advertising asset? You'll become the bridge between our creative strategy and the creators who can execute it best. Creator Partnerships Build and develop long-term relationships across PetLab's entire creator ecosystem. This includes: Traditional Influencers TikTok Shop Affiliates Meta Partnership Ad creators Spark Ad creators Veterinarians Trainers Groomers Subject Matter Experts Brand Ambassadors Emerging creators This could also include macro creators and celebrities - but the key is that you’ll know who are the right one to partner with. You'll proactively identify creators before competitors, negotiate partnerships, develop long-ter