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Director of External Positioning

ulse
Companyulse
CategoryMarketing
LocationWashington DC
RemoteOn-site (inferred)
EmploymentNot stated
LevelDirector
SalaryNot stated by the employer
Posted25 Jun 2026
Last verified11 Aug 2026
SourceEmployer ATS (workday)
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Description
Job Description We have an exciting opportunity for   a   Director   of External Positioning   at   UL Standards & Engagement .   This is a hybrid opportunity based in   our   Washington, DC office. The   Director of External Positioning   will lead   strategic   external positioning strategy to advance mission of UL Standards & Engagement (ULSE)   of working   for a safer world. The Director of External Positioning will serve as a key architect of ULSE’s external presence, creating opportunities through strategic events, executive positioning, media engagement, and stakeholder relationships that increase awareness of the importance of standards and amplify the organization’s policy and advocacy priorities. Leveraging   expertise   in strategic communications, the Director of External Positioning will elevate the impact and visibility of work across the organization. As a people leader, the Director of External Positioning will lead and mentor a high-performing team that will support organizational priorities and advance communications excellence. UL Standards & Engagement : At   UL Standards & Engagement   (ULSE) ,   we   expand the boundaries of safety science to   create a more secure and sustainable world. For   more than   a century, we have   created new safety standards   and shared our findings with academia, scientists, manufacturers, and policymakers across industries.   We   identify   critical safety and sustainability issues, asking   tough   questions because we believe a safer world begins with knowledge. Build a safer, more secure, and sustainable future with us.   Join us and work with our   Standards   team s   who develop the standards   required   to put   that knowledge   into practice. What   you’ll   learn   and   achieve: As   the   Director of External   Positioning   you   will play a key role in the rapid growth of   UL   as you: • Define and steward external positioning strategy, lead communication approach that strengthens brand visibility, supports advocacy and policy priorities, and advances organizational   objectives . • Develop and execute ULSE’s owned-event strategy, including flagship conferences, policy-focused forums, executive roundtables, stakeholder convenings, industry engagements and other external speaking opportunities that elevate the organization’s thought leadership and mission. • Build strategic media partnerships and engagement opportunities that expand awareness of ULSE priorities, amplify campaigns, and reinforce organizational credibility with key stakeholders. • Identify   and secure high-impact speaking opportunities, industry engagements, and thought leadership platforms that strengthen visibility and authority. • Build upon media strategy and support growth in relationships with media organizations, journalists, editors, influencers, and industry publications to increase awareness of ULSE’s mission and advocacy efforts. • Partner cross functionally to extend the impact of events, campaigns, and initiatives through integrated communications strategies, including earned media, contributed content, digital and social amplification, video, and executive thought leadership. • In coordination with the partnerships and communications teams, develop and activate networks of advocates, ambassadors, champions,   allies   and external voices that support and amplify ULSE initiatives and public safety priorities. • Lead and develop   multidisciplinary   team of professionals, provide strategic   direction   and serve as mentor to advance capabilities in   area   of specialization. Cultivate   collaborative   environment to ensure team success and effective execution of high-quality content. • Seve as strategic advisor to senior leadership and contribute to cross-functional planning. Balance long term strategic initiatives with agile execution in response to emerging issues, opportunities, and stakeholder needs. • As a steward of the ULSE brand, ensure consistent,   credible   and strategic representation across events, media engagements, partnerships, and external communications. • Foster a culture of creativity, purpose, and accountability within the content and digital team. • Maintain   continued awareness of industry trends, offering insight to inform strategic decisions and direction of the   standards   engagement function. • Contribute to department initiatives as needed. What   you’ll   experience working at   UL Standards & Engagement :   W e have pursued our mission of w ork ing   for   a safer, more secure ,   and sustainable   world   for   nearly 130   years ,   embedding conscientious stewardship   in to   everything we do. • People :   Our people make us special.   You’ll   work with a diverse team of experts respected for their independence and transparency and build a network ,   because   our approach is collaborative. We collaborate   across disciplines, organizations, and geographies to build the global scientific response that today’s global challenges require . • Interesting work : Every day is different for us here .   We   see   what’s   on the horizon and   use our   expertise   to build the foundations of a safer future.   You’ll   have the opportunity to push the boundaries of human understanding as part of a team working to advance the public good. • Grow   and   achieve : We learn, work ,   and grow together   through   targeted development, reward ,   and recognition programs . • Values . Four core values guide our work: collaboration, respect, integrity, and beneficence. By living our values, we inspire the trust essential to fulfilling our mission and foster   partnerships   that enable us to pursue a   beneficent   future in which we all can thrive. • Total Rewards:   All employees at UL Standards & Engagement are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans and a generous 401k matching structure of up to 5% of eligible pay. Moreover, we invest an   additional   4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you may be able to discuss flexible working arrangements with your manager. We also provide employees with paid time off, including vacation, holiday, sick, and volunteer days. What   makes you a great fit: While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes : • Broad   expertise   in strategic communications and external positioning, with   strong   command of public affairs, media relations, and advocacy engagement. Ability to translate complex issues into compelling narratives that influence public discourse and strengthen organizational impact. • Deep understanding of audience engagement and content optimization, with   ability   to tailor communications for different audiences,   channels   and priorities. • Experience executing strategy and achieving tangible results. Able to lead communications strategy in a mission-driven environment. • Strong people leader, with experience building and sustaining high performing teams. Experience setting expectations while   establishing   and operationalizing clear goals and enforcing accountability for both processes and results. • Strong project management skills,   efectively   leading end-to-end project planning and   exceution , managing complex workflows and ensuring   timely   delivery aligned with organizational goals. • Excellent written and oral communicator and presenter, skilled in negotiation and influencing diverse stakeholders. Proven capability in   establishing   effective relationships with others, including senior leaders and external stakeholders. • Advanced problem-solving skills and ability to foster collaboration and partnership with cross-functional teams to develop solutions with broad impact. • Strategic thinker with   ability   to innovate and adapt   in   a dynamic industry landscape. • High degree of curiosity to learn about the mission and impact of the organization and its areas of specialization. Professional education and experience requirements for the role include: • Bachelor’s degree in Communications , Journalism, Public Relations, Public Affairs, Political Science, Government   Relations   or related   field . Advanced degree preferred. • Minimum 10 years of related work experience. • Minimum 2 years   of people   management experience. • Progressive experience in public affairs or government relations, developing and executing external positioning and thought leadership strategies that increase organizational influence and reputation. • Demonstrated   success building strategic partnerships and engaging with media, including direct engagement with high-level reporters, media event partnerships, and crafting messages and materials designed for press outreach. • Experience in   a safety   standards, advocacy, nonprofit, regulatory, public policy, or mission driven organization preferred. About UL Research Institutes and UL Standards & Engagement UL Research Institutes and UL Standards & Engagement are nonprofit organizations dedicated to advancing safety science research through the discovery and application of scientific knowledge. We conduct rigorous independent research and analyze safety data,   convene   experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies. We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability,   ultimately enhancing   societal well-being. To learn more, visit our websites UL.org and ULSE.org. Salary Range: $144,304.94-$198,419.29 Pay type: Salary