Director of Enrollment Growth
Guidepost Global Education Asia
| Company | Guidepost Global Education Asia |
| Category | Marketing |
| Location | Hong Kong |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 27 Apr 2026 |
| Last verified | 11 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Company Overview
Guidepost Global Education & Cosmic Education Group is a leading provider of world-class education, dedicated to nurturing the potential of every child. We operate the world’s largest Montessori network, under brand ‘Guidepost Montessori’ and ‘Nest Pre-school’ with more than 100 schools across the United States and Asia. We are committed to building teams that are passionate about making a difference in the lives of children and families, fostering an environment where our educators and staff can thrive and grow.
Core Responsibilities
Own Enrollment Growth Across the Full Funnel
Lead the end-to-end enrollment funnel from lead generation through inquiry, tour, application, registration, and start
Set strategy and execution plans to improve enrollment outcomes across schools and regions
Help schools achieve the enrollment targets set by the school leadership team
Identify funnel bottlenecks and implement changes to improve conversion at each stage
Drive accountability around lead follow-up, family experience, and enrollment outcomes
Lead Marketing and Admissions as One Integrated Function
Partner closely with the existing marketing / member center team to align demand generation with enrollment priorities
Ensure marketing activity is tied directly to school-level enrollment goals, capacity needs, and conversion performance
Help shape messaging, campaigns, content, and parent communications based on what is actually converting
Create stronger linkage between top-of-funnel activity and on-the-ground school execution
Ensure a consistent and high-quality prospective parent experience across all touchpoints
Build Sales Capability Across Heads of School and Frontline Teams
Train Heads of School and admissions-facing staff to become more effective in tours, consultations, follow-up, and closing
Develop playbooks, scripts, talk tracks, objection handling, and follow-up standards
Coach teams on consultative selling, parent communication, urgency, and conversion discipline
Build a stronger culture of responsiveness, ownership, and commercial execution within schools
Support school leaders in using data to manage pipeline and improve conversion
Improve Conversion, Process, and Speed-to-Lead
Define and monitor key funnel metrics including lead response time, inquiry-to-tour conversion, tour-to-application conversion, application-to-enrollment conversion, yield, and customer acquisition cost
Improve the consistency and quality of follow-up across channels
Standardize best practices while allowing room for local market nuance
Work with teams to improve CRM usage, reporting discipline, and enrollment process execution
Build scalable operating rhythms for weekly funnel review and action planning
Use Data and AI to Modernize Enrollment
Use AI and automation tools to improve lead management, communications, reporting, and workflow efficiency
Develop dashboards and performance reporting that provide real-time visibility into pipeline health and enrollment risk
Help the organization move toward a more AI-enabled approach to marketing, admissions, and parent engagement
Identify areas where automation can reduce manual work and improve conversion speed and consistency
Partner Cross-Functionally to Support Growth
Work with school operations, school leadership, programs, and regional leadership to ensure schools are set up to convert interest into enrollment
Support launch and expansion efforts in new and developing markets
Provide clear insight on demand trends, competitive pressure, parent objections, and market feedback
Success Measures
Success in this role will be measured by improvement across key growth and enrollment metrics, including:
Lead volume and lead quality
Speed-to-l