Job Opportunities API

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Hi-Altitude Brands is seeking an exceptional Director of Ecommerce to own on-site revenue and the storefront experience for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. This is a Chief Growth Officer direct report with a focused mandate: own the Shopify Plus storefront, marketplace presence, and SEO authority that convert traffic into revenue. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Director of Ecommerce builds the on-site revenue layer that maximizes conversion, AOV, and post-purchase value across DTC and marketplace channels, partnering with the Head of CRO on testing strategy and the Director of Lifecycle on subscription and retention experience. Requirements Storefront Strategy and Site Experience • Own the full Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience • Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design • Partner with the creative team on landing pages, PDPs, and conversion-focused design • Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings • Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure • Own mobile-first UX optimization, ensuring seamless shopping experiences acrossdevices Merchandising and AOV • Own all merchandising decisions across the storefront: homepage, collections, PDPs, cart, and post-purchase • Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features • Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle • Partner with the Director of Lifecycle on subscription customer journey, on-site retention messaging, and trial-to-repeat conversion • Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows • Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution Marketplaces • Oversee the Marketplace Manager in driving Amazon, Walmart, Target Plus, and TikTok Shop strategy, listing optimization, and revenue growth • Oversee marketplace paid media, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect, with clear ACoS/TACoS targets and budget management • Set marketplace KPIs and ensure brand consistency across all third-party storefronts • Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy • Ensure review syndication and brand asset consistency across all marketplace channels SEO and Organic Discoverability • Oversee the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative Engine Optimization • Partner with the content team on coordination between organic editorial content and SEO-driven content priorities • Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition • Track organic traffic, branded search lift, and AI search visibility as core success metrics Performance and Analytics • Track on-site KPIs across Shopify analytics, Google Analytics, and CRM dashboards • Partner with the analytics function on attribution, cohort analy