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Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments. We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in. Position Overview Hi-Altitude Brands is seeking an exceptional Director of Content to lead the organic content engine for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. This is a VP of Brand direct report with a focused mandate: build the organic content engine that transforms Stonehenge Health into a recognized, trusted authority in the health and wellness category. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Director of Content builds the brand-awareness layer that earns attention and creates a direct audience through high-volume, platform-native content that wins on algorithmic reach and audience trust, not on paid distribution. Responsibilities Content Strategy and Roadmap Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value Lead organic content workstreams for new product launches and brand initiatives Organic Social Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice Editorial and Education Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning Community Building Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager Content Studio Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms Reduce reliance on external production par