Director, Marketing - Cooked Perfect Brands
Home Market Foods
| Company | Home Market Foods |
| Category | Marketing |
| Location | Norwood |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 29 May 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
* This role will initially be based in our Needham, MA office. In mid-late August of 2026, the position will transition to our Norwood, MA location and will follow our Hybrid Work Schedule**
💰 Pay Range: $190,000.00 - $240,000.00 annually (based on experience and qualifications)
The Director of Cooked Perfect Brands is responsible for leading the long-term vision, growth strategy, and business performance of the Cooked Perfect portfolio. This role serves as the strategic leader for the brand, overseeing core business growth while driving expansion into new platforms, occasions, and product categories under the Cooked Perfect brand umbrella.
This leader will shape the future of Cooked Perfect by building a scalable innovation pipeline that expands beyond the current portfolio into adjacent protein-forward meal and snacking platforms.
This role requires a highly strategic, digitally savvy marketer with a proven track record of building brands, driving profitable growth, and leading innovation in consumer-packaged goods. The ideal candidate is a strong player/coach , capable of setting strategic direction while also rolling up their sleeves to lead execution, problem solve cross-functionally, and operate effectively within a lean, high-growth environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Brand & Growth Strategy
Own the long-term Cooked Perfect brand vision and growth strategy
Drive household penetration, purchase frequency, distribution, and brand equity growth
Lead portfolio architecture, positioning, and expansion strategies across retail, club, foodservice, and e-commerce channels
Ensure consistent, compelling brand storytelling across all consumer and customer touchpoints
Evolve and scale the Cooked Perfect brand platform to support both core business growth and future innovation expansion
Identify opportunities to strengthen the brand’s role across multiple meal occasions and consumer need states
Strategic Thinking
Lead strategic initiatives that unlock new business opportunities and future growth platforms
Identify whitespace opportunities across channels, categories, and consumer occasions
Develop scalable growth strategies aligned with enterprise priorities and long-range planning objectives
Drive annual business planning processes including OGSM, AOP, and long-range planning
Serve as a strategic thought partner to executive leadership and cross-functional stakeholders
Product & Innovation Development
Lead the long-term innovation vision and pipeline strategy for the Cooked Perfect portfolio
Build and manage a balanced innovation roadmap including core renovation, adjacent expansion, and future growth platforms
Drive consumer-led innovation strategy grounded in evolving meal behaviors, convenience trends, and protein consumption occasions
Partner closely with R&D, Commercialization, Operations, and Sales to bring innovation concepts to market successfully
Ensure innovation initiatives align with brand positioning, operational capabilities, and financial growth objectives
Foster a culture of innovation, agility, and continuous improvement across the organization
Consumer & Market Insights
Develop deep consumer, shopper, and customer understanding through Circana/IRI, panel data, social listening, digital analytics, and primary research
Translate insights into actionable growth strategies and innovation opportunities
Identify emerging trends in convenience, meal solutions, protein consumption, and digital commerce
Ensure all marketing and innovation efforts remain highly consumer relevant and insight driven
Digital &