Director, Head of Japan Consumer Direct
Coupang Internal
| Company | Coupang Internal |
| Category | Marketing |
| Location | Tokyo |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 1 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Position
Internal Title - Director, Brand Management
(External Title - Director, Head of Japan Consumer Direct)
Company Introduction
Coupang Global, Jikgu, is an innovative cross‑border commerce service that delivers high‑quality products directly to customers in Korea and Taiwan, leveraging Coupang’s technology and ecosystem. Operating through proprietary fulfillment hubs, Jikgu enables brands to reach overseas customers quickly, reliably, and at scale.
Jikgu manages the entire value chain in house—from product selection and onboarding to international logistics and customer service—serving as a next‑generation growth engine for major businesses and emerging brands seeking overseas expansion. Backed by strong consumer trust in local products, Jikgu provides a direct and efficient route into Asian markets and is rapidly expanding its business footprint.
Through the integration of Coupang’s data, logistics, and commerce technology, Jikgu also offers brands a wide range of retail solutions, enabling optimized cross‑border distribution, localized customer experiences, and sustainable long‑term growth.
About Coupang Japan
Coupang Japan is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a U.S.-based technology company and a member of the Fortune 150. Coupang Japan operates the Jikgu business and oversees its cross‑border commerce operations from Japan to overseas markets.
As the operating entity behind Jikgu, Coupang Japan leverages Coupang’s proprietary technology and global logistics expertise to deliver a seamless cross‑border experience for both brands and consumers. It plays a central role in expanding the global reach of Japanese products while building scalable, technology‑driven retail infrastructure across Asia.
Role Overview
As Head of Japan Jikgu Retail Business, you will lead the Japan Jikgu business with full ownership of strategy, execution, and P&L. You will continue to build and scale the Japan cross‑border retail business, delivering rapid growth while creating a differentiated and trusted customer experience.
This role requires operating with a strong set of leadership principles rather than a fixed job description. You will think big, move fast, and make high‑quality decisions in an ambiguous, high‑growth environment, working closely with global and local stakeholders to scale the business sustainably.
What You Will Do
Own the full P&L for the Japan Jikgu retail business and drive aggressive YoY growth in GMV, revenue, and profitability
Define and execute the Japan Jikgu strategy, including category expansion, assortment, pricing, and partner strategy whilst building out capacity through our supply chain and operations teams
Lead and scale a multi‑category retail portfolio, ensuring strong customer value through selection, availability, and price competitiveness
Build and develop high‑performing teams, setting a culture of ownership, analytical rigor, and customer obsession
Partner cross‑functionally with global and local teams (supply chain, operations, finance, product, marketing) to deliver end‑to‑end execution
Basic Qualifications
Fluent-level proficiency in Japanese
Bachelor’s degree required; MBA or equivalent preferred
10+ years of experience in e‑commerce, retail, marketplace, or platform businesses
Proven P&L ownership with experience scaling a complex business end‑to‑end
Strong strategic thinking combined with hands‑on execution and data‑driven decision making
Experience leading and developing high‑performing, diverse teams as a people manager
Ability to operate effectively in ambiguous, fast‑changing environments
Experience with international or cross‑border commerce strongly preferred
Preferred Qualifications
Business‑level profieciency in English
Exp