Director, Councils Membership & Engagement
Lindab
| Company | Lindab |
| Category | HR & Recruiting |
| Location | NO |
| Remote | — |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| First seen | 2 Aug 2026 (the employer did not state a posting date) |
| Last verified | 9 Aug 2026 |
| Source | The employer's own careers page (company_site) |
Description
America’s Credit Unions is a leading company in the Financial Services Trade Association sector, known for our advocacy on behalf of all Credit Unions.We fuel our employees’ professional growth at every level, stand committed to the financial well-being of every member and champion the credit union story at every turn.
We are seeking a highly organized and experienced Director, Councils Membership & Engagement to leads membership growth, retention, and engagement across America’s Credit Unions Councils. This position will work closely with the Councils VP, Councils staff, internal partners, and volunteer committees to develop and advance strategies to grow membership, strengthen retention, and deepen engagement. A key focus of this role is building strong relationships across the Council community and broader credit union industry, connecting members to the resources, relationships, and community that make Council membership valuable, and identifying opportunities to expand the reach and impact of Councils.This role requires an exceptional communicator and relationship builder who excels at collaboration and strategic thinking and is a confident, engaging presenter. The ideal candidate is highly member-centric, goal-oriented, and data-informed, with the ability to translate relationships, insights, and opportunities into sustained membership growth and measurable results.
Responsibilities:
Membership Promotion, Retention & Growth:
·Develop and implement annual membership and engagement strategies across all councils to recruit, retain, renew, and engage members in support of each council’s paid membership targets. This is accomplished in collaboration with the Councils VP, Councils staff, and other internal departments. Key responsibilities include:
·Develop and execute annual plans for membership promotion, retention, renewal, onboarding, and engagement aligned to council goals and organizational priorities.
·Design and continuously improve the new member onboarding experience, including member welcome strategies, engagement touchpoints, member journey, and pathways to long-term participation.
·Oversee the renewal process, working cross-functionally to ensure member touchpoints are coordinated and renewal activity is tracked against targets.
·Develop and implement member engagement strategies designed to increase participation, strengthen member connections to councils, and enhance the overall council member experience.
·Identify non-council members and at-risk members and develop targeted strategies to increase acquisition, re-engagement, retention, and renewal.
·Monitor the external landscape, including associations, leagues, and industry organizations, to identify emerging risks and opportunities.
·Identify opportunities to expand councils' visibility, relevance, and influence within the credit union industry through industry engagement and external relationship development.
·Partner with Councils staff and volunteer leaders to identify opportunities to strengthen member involvement, committee participation, and leadership development pipelines across councils.
·Track and analyze member attrition, engagement trends, and participation patterns to identify opportunities for improvement.
·Gather and evaluate member feedback, participation data, survey results, and conference insights to identify emerging needs and opportunities to enhance engagement; provide recommendations to the Councils VP and Councils team to inform future initiatives and strategy.
·Report regularly to the Councils VP on membership performance, engagement trends, pipeline activity, and progress against annual membership goals.
Strategic Growth Initiatives:
·Lead strategic initiatives that support membership growth, awareness, retention, and engagement across all councils. Working in partnership with VP Councils, Marketing and other internal stakeholders, this role helps identify opportunities, establish priorities, define desired outcomes, and ensure membership initiatives align with broader Councils objectives.
·Collaborate with internal stakeholders to identify annual membership growth priorities and strategic initiatives.
·Define goals, target audiences, and desired outcomes for membership acquisition, retention, renewal, and engagement initiatives.
·Partner with Marketing and internal stakeholders to support the planning and execution of integrated membership initiatives and promotional efforts across appropriate channels and touchpoints.
·Evaluate initiative effectiveness and member response, identifying opportunities for optimization and continuous improvement.
·Develop membership-focused materials and messaging frameworks that support awareness, recruitment, onboarding, engagement, and retention efforts.
·Engage volunteer leaders as membership ambassadors by identifying opportunities to support membership awareness and outreach efforts throughout the year.
Insights, Planning & Performance:
·Utilize membership, engagement, survey, and participation data to evaluate performance, identify trends, and inform strategic decision-making across Councils. Working closely with Market Intelligence and internal stakeholders, this role translates data and member feedback into actionable recommendations that support membership growth, retention, engagement, and overall member value.
·Collaborate with the VP of Councils to establish annual membership, retention, renewal, and engagement goals and associated performance measures.
·Partner with Market Intelligence and other internal stakeholders to identify reporting needs, monitor key performance indicators, and support the development of meaningful membership and engagement reporting.
·Analyze membership, renewal, onboarding, engagement, and participation trends to identify opportunities, risks, and areas for improvement.
·Lead the interpretation and application of findings from member surveys, Net Promoter Score (NPS) results, conference feedback, and other member listening channels.
·Deliver membership and engagement insights to Councils staff, volunteer leaders, and organizational leadership to support informed decision-making.
·Utilize membership demographics, participation trends, credit union segmentation, and engagement data to support planning, prioritization, and resource allocation.
·Translate data and member feedback into strategic recommendations that strengthen membership growth, retention, engagement, and the overall member experience.
·Contribute membership and engagement insights to broader organizational discussions regarding member value, member needs, and strategic opportunities.
Member and Industry Engagement:
·Maintain an active and visible presence within the Councils community and broader credit union industry to strengthen member relationships, gather insights, increase awareness, and support membership growth objectives.
·Attend council conferences, forums, and other strategic member engagement opportunities as determined by business needs and organizational priorities.
·Build and maintain relationships with members, volunteer leaders, prospective members, and industry stakeholders.
·Gather member feedback and insights through direct interactions and engagement opportunities to identify emerging needs and opportunities.
·Partner with Councils staff and volunteer leaders to identify opportunities to increase member participation, engagement, and leadership involvement across councils.
·Utilize conferences, events, and industry interactions to strengthen membership awareness, support membership growth objectives, and reinforce the value of council participation.
Leadership & Development:
·Provide direct supervision, coaching, and development for direct report while fostering a high-performing, member-focused team culture.
·Establish clear performance expectations, goals, and accountability measures.
·Provide ongoing coaching, feedback, mentorship, and professional development support.
·Delegate membership operations and administrative functions appropriately while ensuring accuracy, consistency, and service excellence.
·Develop efficient processes and workflows that improve operational effectiveness and support membership growth and engagement objectives.
·Foster a collaborative, accountable, and member-centric culture aligned with the broader Councils team and organizational values.
Councils Programs & Administration:
·Support Councils initiatives such as member outreach for organization-wide programs, campaigns and more. This includes miscellaneous assistance at Council Conferences.
·Be an ambassador of the Councils, responding to member & committee member requests in a timely and responsive manner.
Requirements:
·Bachelor’s degree or equivalent work experience.
·7+ years of experience with association, membership-based, non-profit/volunteer, or executive education-focused organization
·3+ years of experience and demonstrated success in managing people.
·Able to create and execute strong business plans.
·Experience facilitating member resource programs such as webinars and roundtables, preferred.
·Experience managing budgets.
·Ability to travel 30-45 days per year.
If you are highly motivated and are interested in this opportunity, we encourage you to apply.
This position is fully remote based out of any of the following states: Arizona, Colorado, District of Columbia, Florida, Illinois, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, North Carolina, Oregon, South Carolina, South Dakota, Texas, Virginia, Washington, and Wisconsin.
America’s Credit Unions is committed to fostering an inclusive work environment that celebrates the unique perspectives of its employees, while cultivating a culture that generates curiosity and understanding of each other and promotes an equitable outcome for everyone. We strive to create an environment where we celebrate our differences by treating each other with respect, listening to different perspectives and creating a workplace where your authentic self belongs and thrives while supporting our communities.