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Director, Category Management, Hers

Hims And Hers
CompanyHims And Hers
CategoryMarketing
LocationUS Remote
RemoteRemote
EmploymentNot stated
LevelDirector
SalaryUSD 200k–240k
Posted14 Jul 2026
Last verified3 Aug 2026
SourceEmployer ATS (ashby)
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Description
Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.  Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about http://hims.com/about and hims.com/how-it-works http://hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals http://www.hims.com/careers-professionals. ABOUT THE ROLE: We’re looking for a Director, Category Management to own the initiatives that decide whether a Hers category wins — the biggest levers on the P&L, like acquisition, retention, and new-treatment launches. You’ll be the strategic lead on these end-to-end, with growth and ops partners behind you and a clear runway to grow into a GM running your own category. This is a builder’s seat at the center of our membership model. Hers isn’t a set of one-time transactions; it’s a healthcare membership platform where value compounds through retention and cross-category adoption. You’ll be measured on the long-term, multi-specialty value your customers generate as members — not just on acquisition. You’ll lead across clinical, pharmacy, regulatory, product, growth, analytics, and operations, bringing the rigor to defend every decision on the numbers and the speed to ship, learn, and iterate. Reports to the VP, Category Management. Partners with the GMs and Directors across the Hims & Hers portfolio, and is supported by the Sr. Managers on Category Strategy & Analysis. YOU WILL: Own the Category’s Biggest Levers - Take end-to-end ownership of the initiatives that move the P&L most — across acquisition, retention, conversion, new-treatment launches — from strategy through execution to results. - Own the unit economics behind them: CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin. - Size and prioritize initiatives — frame the opportunity, score trade-offs (impact vs. effort, must-have vs. nice-to-have), and bring a clear recommendation on what gets built and when. Drive Growth & Retention - Partner with growth and lifecycle teams to lift acquisition, S2S conversion, and retention across the funnel. - Turn single-treatment buyers into multi-specialty members through cross-sell and long-term engagement. - Build pricing, bundling, and merchandising strategies that protect margin and LTV. Launch & Scale New Treatments - Identify, prioritize, and launch new treatments, SKUs, and programs — business case to forecast to go-live. - Work with clinical and pharmacy teams to bring therapies to market safely and fast. - Build repeatable playbooks, not one-off fixes. Own the Customer Experience - Deliver an end-to-end experience that is premium, empathetic, and destigmatizing — clinical rigor without clinical coldness. - Pressure-test the journey as a customer would, from first touch through fulfillment and ongoing care. - Pair qualitative insight with hard data to close experience gaps. Lead Cross-Functional Execution - Be the go-to leader for your initiatives, aligning clinical, regulatory, product, growth, analytics, pharmacy, and operations. - Set clear priorities and success criteria; keep partners moving even when they don’t fully agree. - Direct the growth-ops and analytics resources behind you; act as a thought partner to the Sr. Managers supporting