Job Opportunities API

The Role   The  Director, Brands PR & Communications   is responsible for   leading the development and implementation of integrated strategic communications  & programming  that  grows the awareness and love for  Green Thumb brands  (cannabis -derived,  hemp-derived , and retail ) . This role  works to  establish  Green Thumb brands as a part of the culture of THC consumers , and leads the strategy,  planning  and execution of  all our brands ’  communications across  the   PR/media  landscape.  Th e  Director, Brands PR &  Partnerships   will collaborate with the  VP Marketing,  CEO ,   Chief Commercial Officer ,  VP Com munications ,  and Brand Leads  to  c reate   and execute  a  robust  approach  to communications   while  strengthening  the  brands’  reputation .      This is a remote/hybrid role. Candidates must be located in Chicago, IL or New York, NY. Responsibilities   STRATEGY,  PLANNING  & LEADERSHIP   Serve as a strategic communications partner to the Vice President of Marketing and brand leads, ensuring alignment between Green Thumb’s corporate narrative and the storytelling of its  House of Brands  – to strengthen awareness, trust, love, and differentiation across consumer and potential partner audiences.   Lead the development of earned media and PR strategies across Green Thumb brands in concert with agency partners and brand leads     Handle sensitive or proprietary company information; Proactively plan against and advise leadership during challenges and crises.   PARTNERSHIPS    Own brand partnerships strategy, acquisition, and execution across the full portfolio of GTI brands in concert with brand leads     Develop pitch materials and strategies to help secure brand partners in a complicated and changing regulatory environment and overcome partner category concerns      MEDIA & PUBLIC RELATIONS   Support brand leads ensuring all communication plans are executed on strategy, on time, and on budget   Oversee and guide the day-to-day proactive pitching and fulfillment of local and national media requests, speaking engagements, appearances, and major news pieces around brand strategies or activities, providing counsel, training, responses, and talking points when appropriate.   Draft, edit and continuously improve communications strategy and messaging materials, including press releases, briefing documents, FAQs and fact sheets for external audiences (media releases, speeches, bylines, etc.).   Support corporate communications team including quarterly earnings, updates to investor presentations and the annual report and CEO letter. Act as liason between brand teams and corporate communications team.   Oversee the monitoring and tracking of media coverage and mentions for stakeholders including senior leadership teams and board directors.   Serve as a key communications representative; when necessary, act as company spokesperson.   Qualifications    10+ years of experience in lifestyle & brand PR/ communications   Beverage alcohol or other regulated lifestyle brand experience preferred   Bachelor’s degree required; degree in Communications or related field preferred   Proven track record of building and implementing succes