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Director, Ad Sales

ODK Media
CompanyODK Media
CategorySales
LocationHo Chi Minh City
RemoteOn-site (inferred)
EmploymentFull-time
LevelDirector
SalaryNot stated by the employer
Posted12 Jun 2026
Last verified11 Aug 2026
SourceEmployer ATS (workable)
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Description
ABOUT THE ROLE We are looking for a commercially driven and creatively minded Director of Ad Sales to lead revenue growth across Vietnam. This is a senior individual-contributor and team-building role at the intersection of Connected TV (CTV), streaming, and digital video advertising — one of the fastest-growing segments in Southeast Asia. You will be the face of our advertising business in-market, building and owning relationships with top-tier brand advertisers and media agencies, crafting compelling go-to-market strategies, and closing high-value partnerships that drive measurable results for clients. WHAT YOU WILL DO Revenue Generation & Sales Leadership • Own and exceed quarterly and annual revenue targets for Vietnam across CTV, digital video, and streaming inventory. • Develop a robust pipeline of brand advertisers, performance marketers, and agency partners through proactive outreach and relationship cultivation. • Lead the full sales cycle — from prospecting and pitch through negotiation, deal close, and renewal. • Drive direct and programmatic CTV/video ad sales across streaming platforms, OTT environments, and digital properties. Go-To-Market Strategy • Build and execute a strategic GTM plan tailored to the Vietnam advertising market, identifying key verticals, seasonal opportunities, and competitive positioning. • Translate platform capabilities into compelling, insight-led narratives and custom proposals for brand and agency audiences. • Collaborate cross-functionally with Product, Marketing, and Ad Operations to develop market-ready packages and sponsorship solutions. • Stay ahead of industry trends — CTV growth, programmatic adoption, audience targeting innovations — and bring market intelligence back to the business. Client & Agency Relationships • Serve as the primary point of contact for key brand advertisers and holding-group agencies across Vietnam. • Deliver proactive, consultative client care — bringing creative ideas, campaign performance insights, and upsell opportunities to every client interaction. • Host client events, executive briefings, and industry events to strengthen relationships and elevate our brand presence in-market. • Partner with Account Management and Ad Ops to ensure seamless campaign delivery and a best-in-class advertiser experience. Team & Market Development • Lay the groundwork for a scalable sales team in Vietnam — defining hiring needs, onboarding processes, and performance frameworks as the business grows. • Represent the company at key industry conferences, trade bodies (e.g., IAB Vietnam), and advertiser forums. • Provide regular forecasting, pipeline reporting, and market feedback to regional leadership. Requirements Required Qualifications • 7+ years of advertising sales experience, with a strong focus on CTV, digital video, and/or streaming media. • Demonstrated track record of meeting or exceeding revenue targets in a fast-paced, competitive media environment. • Deep knowledge of the CTV and digital video advertising ecosystem — ad formats, measurement, programmatic, audience targeting, and attribution. • Established network of relationships with senior brand marketers and media agency decision-makers in Vietnam. • Experience selling advertising solutions at or for a major streaming platform, broadcast/digital network, or premium video publisher. • Strong command of the Vietnam advertising landscape — market dynamics, key categories, and the competitive media environment. • Business-fluent English and native Vietnamese. What Sets You Apart • Strategic thinker with a creative streak — you don't just sell inventory, you craft solutions that solve real client business problems. • Entrepreneurial mindset: comfortable building from the ground up and energized by ambiguity and growth-stage challenges. • Exceptional communicator and storyteller — a