Job Opportunities API

Digital  PPC/SEM Specialist   (Full-time) Location: Albany, Auckland (Office based) Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday Reports to: Global Marketing Manager Role Purpose The PPC/SEM Specialist   is responsible for   planning, executing, and   optimizing   paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth   objectives . Key Responsibilities • Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions. • Conduct keyword research, audience targeting, and bidding  strategies  to maximize campaign performance and ROI. • Create and  optimize  ad copies, creatives, and landing pages in collaboration with the design and content teams. • Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make  timely  adjustments. • Set up and  maintain  conversion tracking  tools  (e.g., Google Analytics, Meta Pixel) to ensure  accurate  data. • Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates. • Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions. • Work closely with the sales team to  align  lead quality, follow-up processes, and feedback for improvement. Essential Requirements • Bachelor’s degree in Marketing , Advertising, E-commerce, Business, or  a related  field. • 1+ years of hands-on experience managing PPC/SEM campaigns ( e.g.,  Google Ads, Meta Ads). • Solid understanding of performance marketing, lead generation, and conversion optimization. • Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards. • Strong numerical and analytical skills, able to interpret  data,  and make clear optimization decisions. • Basic knowledge of landing page best practices; experience with A/B testing is a plus. • Good communication  skills and the ability to work cross-functionally with marketing, sales, and product teams.