Digital Media Executive | Digital | Ogilvy Africa
Scangroup
| Company | Scangroup |
| Category | Marketing |
| Location | Nairobi |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Entry |
| Salary | Not stated by the employer |
| Posted | 10 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
ROLE SUMMARY
As a Digital Media Executive , you will work in lockstep with our Digital Centre of Excellence to design, execute, and optimize high-impact, multi-channel digital media campaigns. This is a highly analytical, data-driven, and fast-paced role requiring a blend of creative problem-solving and rigorous financial discipline. You will be responsible for translating client business objectives into high-performing media strategies, managing budgets with precision, and maximizing ROI across all paid digital channels.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
1. Digital Media Strategy & Execution
Strategic Support: Partner with the Digital Media Manager to build and present robust, data-backed media strategies for Tier-1 brands.
Campaign Execution: Manage the end-to-end setup, launching, and monitoring of paid campaigns across programmatic, search, paid social, and display networks.
Content & Channel Optimization: Analyze client online presence and advise creative/content teams on how to match content distribution with the highest-performing digital channels.
Trend Advocacy: Continuous research of emerging digital media platforms, ad-tech tools, and industry trends to keep Ogilvy's media offerings cutting-edge.
2. Data Analytics, Insights & Reporting
Performance Tracking: Actively monitor and analyze core performance metrics (reach, impressions, CTR, CPC, conversion rates, and overall ROI).
Actionable Insights: Translate complex data trends into clear, actionable recommendations for internal creative and media planning teams.
Client Reporting: Formulate and deliver regular, comprehensive campaign performance dashboards and post-campaign analyses (PCAs) to client stakeholders.
3. Financial, Budget & Process Management
Financial Stewardship: Manage client media budgets strictly, executing daily pacing checks and monthly reconciliations to guarantee zero overspends or underspends.
Compliance & Workflow: Adhere strictly to internal agency financial workflows, including client onboarding, timely invoicing, and obtaining formal setup approvals.
Proof of Flight: Ensure complete campaign compliance by generating and archiving "proof of flight" documentation for all active campaigns.
Cost Efficiency: Identify opportunities for cost-control and programmatic optimization to drive maximum financial efficiency for both the client and the agency.
4. Stakeholder & Project Management
Cross-Functional Alignment: Act as the primary technical point of contact for daily media queries, collaborating directly with Creative, Content, and Digital PR teams to align media spend with brand messaging.
Timeline Management: Oversee the campaign lifecycle from brief to final reporting, ensuring all deliverables meet strict agency standards and client deadlines.
HOW YOUR SUCCESS WILL BE MEASURED (KPIs)
Campaign ROI/ROAS: Meeting or exceeding client performance benchmarks.
Budget Accuracy: Delivering campaigns with 100% budget utilization (0% overspend/underspend).
Reporting Timeliness: Delivery of weekly, monthly, and post-campaign reports within agreed SLAs.
Process Compliance: Flawless execution of internal financial setup approvals and "proof of flight" collection.
SKILLS, EXPERIENCE & QUALIFICATIONS
Education & Experience
Degree: Bachelor’s degree in Marketing, Advertising, Communication, Business, or a closely related field.
Experience: 3+ years of professional experience in digital media planning, media buying, or a dedicated performance marketing role (agency experience highly preferred).
Technical & Platform Knowledge
Creative Tools: Mandatory proficiency in Adobe Creative Suite (Photoshop/Illustrator for ad format adjustments) and Micr