Job Opportunities API

Overview The 401 Group of Companies is seeking a driven, creative, and results-oriented Digital Marketing Specialist |  Social Ads to join our growing marketing team at our head office. In this role,  you’ll  take the lead on planning, building, and  optimizing  paid social campaigns ,  primarily Meta Ads ,  across our portfolio of franchise automotive dealerships, spanning a diverse lineup of OEM brands. This role is ideal for a paid media professional whose passion lies in managing a well-rounded book of PPC campaigns. You live in Ads Manager, you understand what makes a social ad convert, and  you’re  energized by the challenge of driving performance across multiple dealership brands at once. Google Ads experience is a strong asset, and  you’ll  have the opportunity to broaden your skill set across the full paid search and social landscape. You’ll  join a marketing team of 12 talented marketers where collaboration, sharing ideas, and trying new things are part of how we work. This is the right fit for someone who likes to bring  new ideas  to the table and have the chance to test them ,  without jumping through endless hoops to get there. If  you’re  looking for an organization and leadership that will help you hone your craft and grow as a marketer, this is it. Location - 2200 Eagle St N, Cambridge ON Department - Marketing Reports to  Brand  Marketing Manager and the Director, Marketing Salary - $55,000–$70,000 CAD Key Responsibilities • Plan, build, launch, and manage Meta (Facebook & Instagram) ad campaigns across our franchise automotive dealerships, owning campaigns from strategy through to execution. • Develop audience targeting, segmentation, and retargeting strategies to maximize reach and conversion for each dealership and OEM brand. • Continuously  monitor , test, and  optimize  creative, copy, placements, and budgets to improve campaign performance and return on ad spend. • Proactively present new ad ideas and campaign concepts backed by performance data, and champion the chance to test fresh approaches. • Manage campaign budgets across multiple dealership brands, ensuring spend is  allocated  efficiently and pacing toward goals. Social Media Management • Manage the social media presence for a handful of Franchise Automotive dealerships  on a monthly basis  including but not limited to, providing the dealership with social media content ideas, editing content submissions, and creating  additional  pieces of organic content each month • Support the strategy and execution of paid and organic social initiatives, ensuring alignment between the two. • Partner with content and creative teams to source and brief ad creative that resonates with each brand’s audience. • Stay current on platform updates, ad formats, and social trends, bringing new opportunities to the team. Google Ads & Cross-Channel Support • Assist  with the management and optimization of Google Ads campaigns, including Search, Display, and Performance Max. • Collaborate with team members to ensure a cohesive, cross-channel paid media approach across search and social. • Contribute to a well-rounded book of PPC campaigns, expanding your  expertise  across platforms over time. Analytics & Reporting • Track, analyze, and report on campaign performance using platform analytics and Google Analytics. • Connect reporting to  real business  outcomes—extending beyond contact requests and lead form fills to monthly visibility into how many vehicles your ads  actually helped  sell. • Translate data into actionable insights and recommendations, using performance to inform and pitch future campaign ideas. • Monitor key metrics—CTR, CPA, ROAS, conversions, and units sold—and proactively flag opportunities and issues to the team. Brand & Team Collaboration • Maintain brand consistency and messaging alignment across all paid campaigns,  adhering to multiple brand guidelines at all times . • Work closely with the Brand Marketing Manager and broader marketing team to align paid media with overarching brand and business goals. • Partner with internal departments and external vendors as needed to ensure  timely  delivery of campaigns. Qualifications & Requirements Education: • Post-secondary diploma or degree in Marketing, Communications, Business, or a related field. Experience • 2+ years of hands-on experience managing paid social campaigns, with a strong emphasis on Meta Ads across multiple brands or accounts. • Demonstrated experience in social media management within a paid media context. • Google Ads experience is a strong asset. Skills • Deep working knowledge of Meta Ads Manager, including campaign structure, audience building, and optimization. • Strong understanding of PPC principles, paid media metrics, and performance optimization. • Proficiency  with analytics tools such as Google Analytics and native platform reporting. • Excellent organizational, project management, and time management skills, with the ability to manage multiple brands and campaigns simultaneously. • Strong communication  skills and attention to detail. Core Competencies • A genuine passion for paid media and managing a well-rounded book of PPC campaigns. • Analytical mindset with a bias toward testing, learning, and optimization. • A self-starter who enjoys pitching  new ideas  and is motivated by an environment that lets you try them without excessive red tape. • Excited to collaborate within a team of 12 marketers ,  sharing ideas, learning from others, and honing your craft. • Eager to  grow, and  looking for the right organization and leadership to help you get there. • Ability to thrive in a fast-paced, deadline-driven environment. The 401 Group attracts people who want to be challenged, make a real impact, and grow every single day.  You'll  join a  diverse marketing team of 12+ , take on meaningful ownership, and have the space to deepen your craft and prosper in your area of marketing.  We're  building something ambitious — and we want people who want to build it with us. This posting reflects a current and active opening. INDSALES Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or  [email protected] We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.