Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)
Nory Co
| Company | Nory Co |
| Category | Education |
| Location | New York |
| Remote | Remote |
| Employment | Not stated |
| Level | Not stated |
| Salary | USD 25–40 |
| Posted | 20 Jul 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
ABOUT NORY
NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of over 4,000 children annually through immersive, hands-on learning experiences. Our mission is to develop young risk-takers, problem-solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere:
- Instagram: bit.ly/noryi http://bit.ly/noryi
- LinkedIn: bit.ly/norylink http://bit.ly/norylink
- Summer Camp Video: bit.ly/noryvideo1 http://bit.ly/noryvideo1
POSITION OVERVIEW: PART-TIME DIGITAL MARKETING STRATEGIST
We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data.
In this role, you will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.
Position Details:
- Compensation: $25 – $40 per hour (dependent on experience and portfolio strength)
- Hours: 10–30 hours per week (offers flexibility to fit your schedule)
- Location: Remote
KEY RESPONSIBILITIES
- Customer Acquisition: Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.
- Content Creation: Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs.
- SEO Optimization: Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
- Channel Management: Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
- Analytics and Reporting: Track and analyze cross-channel campaign performance and SEO effectiveness, translating raw insights into clear strategic roadmaps.
REQUIRED QUALIFICATIONS
- Market-Specific Success: Demonstrated success in digital marketing within the NYC education and parenting sectors, with a heavy emphasis on data-driven decision-making.
- Multimedia Expertise: Advanced skills in creating highly engaging multimedia content, backed by a robust portfolio showcasing video production, graphic design, and written copywriting.
- Strategic Insights: In-depth knowledge of the behaviors, trends, and priorities unique to the NYC parenting community.
LIVE OUR VISION: OUR 'WAYS OF BEING'
We look for professionals who don't just match a skill set, but who deeply resonate with our core culture. At NORY, our daily decisions are guided by our 'Ways of Being':
- Purpose-Driven: We are intentional in our actions, always leading with "why" to cultivate intrinsic motivation.
- Solution-Oriented: We challenge ourselves to figure out how to make something work before questioning if it is possible.
- Data-Informed: Our strategic choices and assessments are grounded in logic and empirical data.
- Accountable: We practice personal discipline and take full ownership of our outcomes.
- Growth-Minded: We actively seek out feedback and embrace diverse perspectives to continually evolve.
- Root-Cause Solvers: We reject superficial fixes, choosing instead to analyze and solve problems with sustainable, scalable solutions.
- Unifiers: We foster a loving, collaborative team culture rooted in genuine empathy and compassion.
Explore our full 'Ways of Being' ethos at www.nory.co/value http://www.nory.co/value.
HOW TO APPLY
To apply, please submit your application directly to [email protected] with the subject line: "Digital Marketing Strategist Application - [Your Name]".
Your application must include:
1. Your updated resume.
2. Case studies or examples of successful marketing campaigns you have executed in the NYC