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Introduction As one of the largest measurement survey companies in the UK, Plowman Craven provides a range of services to the property, rail and infrastructure markets. Our innovation, dynamic approach and commitment to delivering a flawless service is achieved by investing in and empowering our employees to push boundaries and reach new heights. Regardless of the size or complexity of a project, our clients trust us to provide a service that goes beyond their expectations. Role Overview We are seeking a talented and driven Digital Marketing Specialist to join our growing team within Demand Generation. This is an exciting opportunity for an experienced, hands-on digital marketer who thrives on building and optimising marketing systems that deliver measurable commercial results. You’ll take ownership of our digital marketing infrastructure, ensuring campaigns are executed effectively, leads are captured accurately, and performance is tracked from first interaction through to pipeline generation. Working closely with the wider Marketing team, you’ll play a key role in developing and managing our paid media, CRM, marketing automation, website performance and analytics. If you enjoy creating structure, improving processes and using data to drive smarter marketing decisions, this is an opportunity to make a genuine impact within a growing business. What You’ll Be Doing • Own and manage paid media campaigns across Google Ads, LinkedIn Campaign Manager and other relevant digital channels. • Build, optimise and report on digital marketing campaigns, ensuring strong ROI and lead generation performance. • Manage marketing automation, email nurture campaigns and CRM integrations to improve lead management and customer journeys. • Ensure all marketing leads are accurately captured, tracked and attributed through CRM and marketing platforms. • Create and maintain landing pages, campaign tracking, UTM parameters and conversion tracking. • Produce clear, commercially focused reports and dashboards demonstrating campaign performance, pipeline contribution and return on investment. • Work with external web agencies to manage the technical performance and ongoing development of the company website. • Collaborate with the wider marketing team to ensure campaigns are launched successfully and supported by robust digital processes. What We’re Looking For • At least five years’ experience in a hands-on B2B digital marketing role. • Strong experience managing Google Ads across Search, Display and Remarketing campaigns. • Experience using LinkedIn Campaign Manager and other paid social platforms. • Knowledge of marketing automation platforms such as Spotler, HubSpot, Marketo, Pardot or similar. • Experience working with CRM systems and integrating marketing activity with lead management processes. • Strong understanding of conversion tracking, UTM management, analytics and campaign reporting. • Experience working with WordPress websites and landing page management. • Commercially minded with excellent analytical skills and a passion for improving marketing performance through data. • A proactive, solutions focused approach with the confidence to build and improve marketing processes from the ground up. This is an opportunity to join a collaborative marketing team where you’ll have the autonomy to shape the company’s digital marketing capability while making a measurable contribution to business growth. Plowman Craven is committed to fostering a diverse and inclusive workplace. If you require any reasonable adjustments during the recruitment process, please let us know. If you have any questions about this role please email [email protected] Share this post Benefits of working at Plowman Craven. Plowman Craven is a great place to work and offers a range of competitive family friendly benefits including: • 25 Days Annual Leave – increasing to 30 days plus bank holidays • Performance related bonus • Professional membership & development • Salary sacrifice pension contribution scheme • Flexible/remote working (role dependent)_ • Travel loans & travel cards (Zone 1+2) for London-based roles • Access to fleet vehicles • Life assurance • Enhanced family friendly benefits • Healthcare benefits • Wellbeing & mental health programme • Social activities organised yearly • Employee owned company held in a Trust for the benefit of employees • EOT profit sharing scheme Please note : All benefits outlined above is subject to variations based on the location / country of the advertised role. Explore Life at PC Apply for Digital Marketing Specialist (VA275) Please apply for this job role using our People HR System. To get started please click the apply button below. Any information you send us via this form will be used for the purposes of processing your application. View our privacy policy to see how we use and manage your data. The application form will open in a new window/tab. Please complete all required fields before submitting the form.