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Digital Marketing Creative Manager

Sony Music Global Job Board
CompanySony Music Global Job Board
CategoryMarketing
LocationAsia
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted9 Jun 2026
Last verified11 Aug 2026
SourceEmployer ATS (greenhouse)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
The Digital Marketing Creative Manager  is responsible for  leading the creative direction and execution of digital campaigns for artists and releases. This role blends  creative storytelling, content strategy, and digital marketing execution  to grow audience engagement, streaming performance, and brand presence across platforms.     What you'll do Creative Strategy & Campaign Development   Develop and lead  creative concepts  for artist campaigns, including single/album launches    Translate artist DNA into compelling digital narratives    Collaborate with A&R, brand, and marketing teams to align campaign vision   Content Creation & Direction   Oversee creation of digital assets: short-form videos, visuals, motion graphics, and social content    Direct photoshoots, video shoots, and creative production    Ensure all content aligns with artist branding and label standards   Digital Platform Management   Plan and execute campaigns across platforms such as  Instagram ,  TikTok ,  YouTube , and  Spotify     Optimize content formats and posting strategies per platform    Monitor trends and adapt strategies to maximize reach and engagement   Artist Branding & Storytelling   Shape and maintain consistent artist branding across all digital touchpoints    Build long-term audience connection through storytelling and content series    Guide artists on personal content and social media presence   Work closely with A&R,  Commercial, M arketing teams, and artists to align platform strategies with artist development and release campaigns.   Performance & Optimization   Analyze campaign performance using digital analytics tools    Track KPIs such as engagement rate, follower growth, and streaming uplift    Optimize campaigns based on data insights and audience behavior   Team & Stakeholder Collaboration   Manage internal creative teams and external agencies    Work closely with media buying, PR, and partnerships teams    Coordinate timelines and deliverables across multiple projects     Who you are 5–8 years in digital marketing, creative, or content roles (Agencies, music/entertainment preferred)    Proven experience managing creative campaigns and teams (non-conventional Marketing)   Strong creative vision and storytelling ability    Deep understanding of social media trends and algorithms    Analytical mindset with ability to interpret campaign data    Passion for music and pop culture    Highly collaborative and adaptable    Strong project management and communication skills   What we give you You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey   A modern office environment designed to foster productivity, creativity, and teamwork   We invest in your professional growth & development   An excellent range of benefits, like private medical cover, life assurance, etc.   Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard t