Job Opportunities API

Job Description Reporting to the Cluster Director of Sales & Marketing, the Digital & E-commerce Assistant Manager supports the execution of digital marketing and e-commerce initiatives to drive direct revenue, enhance brand presence, and optimize the hotel's digital channels in line with brand standards and commercial objectives. Key Responsibilities Digital Strategy & Campaign Management • Assist in developing and executing the annual digital marketing strategy aligned with hotel business objectives. • Plan, coordinate, and monitor digital campaigns across paid search, display advertising, email marketing, social media, and remarketing platforms. • Work closely with the Marketing & Communications team to ensure brand consistency across all digital channels. • Support content creation, photography, video, and promotional campaigns to drive engagement and revenue. Website & Booking Engine Management • Manage and maintain the hotel's website and booking engine, ensuring content accuracy, brand compliance, functionality, and timely updates of promotional offers, landing pages, and seasonal campaigns. • Monitor website performance and user experience, recommending and implementing improvements to increase traffic, engagement, conversion rates, and direct bookings. • Monitor online travel agency content accuracy, rate parity, and promotional opportunities. • Collaborate with Revenue Management to optimize online merchandising and conversion strategies. • Ensure all digital channels reflect current hotel offerings, pricing, and brand standards. Performance Analysis & Optimization • Recommend improvements to increase traffic, engagement, and conversion rates. • Monitor digital performance metrics including website traffic, conversion rates, booking pace, campaign ROI, and online revenue. • Produce regular reports and dashboards with insights and recommendations. • Analyze guest behavior and market trends to identify opportunities for growth. Social Media & Reputation Management • Support social media planning and campaign execution in collaboration with the Marketing team. • Monitor online guest reviews and reputation platforms. • Assist in implementing initiatives to improve guest engagement and online reputation scores. Cross-Functional Collaboration • Work closely with Revenue Management, Sales, Reservations, Operations, and Corporate Marketing teams. • Liaise with external agencies, media partners, and technology vendors where required. • Support hotel promotional events and marketing activations. Digital Analytics & SEO • Manage Google Analytics 4 (GA4) and other reporting platforms to monitor website and campaign performance. • Support ongoing SEO initiatives including keyword optimization, SEO recommendations, and content optimization to improve organic visibility. Qualifications • Bachelor’s degree in Marketing, Digital Marketing, Hospitality Management, Business, or a related field. • Minimum 3 years’ experience in digital marketing, e-commerce, or hospitality marketing. • Experience in the hospitality industry is highly desirable. • Hands-on experience with Google Analytics, Google Ads, Meta Business Suite, SEO, and email marketing platforms. • Strong analytical and commercial mindset. • Excellent communication and interpersonal skills. • Highly organized with strong attention to detail. • Creative thinking and problem-solving ability. • Ability to manage multiple priorities in a fast-paced luxury hospitality environment. Additional Information • Advanced Microsoft Office skills, particularly Excel and PowerPoint. • Knowledge of AI-powered tools and emerging design technologies. • Ability to create engaging short-form video content for social media platforms. Familiarity with basic animation or motion graphic tools is an advantage. • Knowledge of hotel booking engines, CRS, CMS platforms, and OTA management is an advantage. • Strong collaboration and stakeholder management skills across departments. • Ability to work effectively in a fast-paced luxury hospitality environment.