Job Opportunities API

Company:  Stork Craft Manufacturing Inc.(Storkcraft®) Job Title: Digital Content and Merchandising Coordinator Department:  Product & Brand Team:  Content Works Alongside:  Sr. Digital Content & Merchandising Analyst Reports to:  Director of Digital Merchandising Indirectly Report to:  Vice President of Product & Brand Position Overview We are seeking a detail-oriented Digital Content and Merchandising Coordinator to join our fast-paced Content team within Storkcraft’s creative, industry-shaping Product & Brand department. This role will focus on managing product setups and optimizing product pages across major North American online retail platforms – from Amazon to Target, from Walmart to Babylist, and everything in between. The successful candidate will play a critical role in ensuring our products are accurately represented and optimized for performance on key e-commerce platforms. Key Responsibilities Product Setup & Management • Create new product listings and pages on major online retailers including Amazon, Walmart, Target, Wayfair, The Home Depot, Babylist, and other e-commerce platforms • Manage and maintain existing product information to ensure accuracy, consistency, and compliance with retailer requirements • Conduct regular product page audits and data scrubbing to identify and resolve discrepancies, missing information, or outdated content • Troubleshoot product page issues, working with internal teams and retailer support to resolve technical problems and listing errors • Monitor product page performance and make data-driven recommendations for optimization Content Management & Optimization • Ensure product descriptions, specifications, images, and other content meet each retailer's specific guidelines and best practices • Collaborate with internal teams to gather accurate product information, specifications, and marketing materials • Update product information in response to changes in product features, pricing, or availability • Implement SEO and GEO best practices to improve product visibility and search rankings on retailer platforms Data Analysis & Reporting • Track and analyze product page performance metrics across multiple retail platforms • Generate reports on product setup progress, issues, and performance for leadership team • Identify trends and patterns in product data to inform strategic decisions • Maintain detailed documentation of processes, procedures, and platform-specific requirements Cross-Functional Collaboration • Work closely with merchandising, marketing, and product development teams to ensure accurate product representation • Coordinate with the Content and Marketing teams to prioritize tasks and share best practices • Communicate effectively with external retailer contacts to resolve issues and stay updated on platform changes • Support special projects and initiatives as directed by the Director of Digital Merchandising Required Qualifications • Bachelor's degree in Business, Marketing, Communications, or related field • 1-3 years of experience in e-commerce, retail, or product merchandising • Experience with Amazon Vendor Central or similar retailer platforms (Amazon, Walmart, Target, Home Depot, Canadian Tire, etc.) • Familiarity with product information management (PIM) and digital asset management (DAM) software, such as Salsify • Ability to perform in a fast-paced environment, manage multiple tasks simultaneously, and work efficiently across multiple online retailers' portals • Strong attention to detail and ability to manage multiple projects simultaneously • Proficiency in Microsoft Excel and data analysis tools • Excellent written and verbal communication skills • Ability to work independently and as part of a team Preferred Qualifications • Previous experience with baby/children's products or furniture industry • Experience with SEO and/or GEO optimization for creating product titles and product bullets - major asset • Knowledge of SEO and/or GEO principles and e-commerce optimization strategies • Experience with content management systems and advanced product information management (PIM) tools • Familiarity with retail platform analytics and reporting tools • Understanding of online retail marketplace dynamics and best practices • Familiarity with Shopify Skills & Competencies • Strong analytical and problem-solving abilities • Excellent organizational and time management skills • Adaptability to changing platform requirements and business needs • Customer-focused mindset with understanding of online shopping experience • Ability to learn new systems and technologies quickly • Detail-oriented approach to data management and content creation What We Offer • Competitive salary and benefits package • Opportunity to work with leading retail partners and grow expertise in e-commerce • Collaborative work environment with opportunities for professional development • Chance to make a direct impact on product visibility and sales performance