Job Opportunities API

Demand Generation Senior Manager Full-Time | Remote option (US-based, Bay Area preferred) We are seeking a highly experienced Demand Generation Senior Manager to lead and scale multi-channel marketing programs that drive qualified pipeline growth and support overall revenue objectives. This role will be responsible for building and executing data-driven demand generation strategies, leveraging modern marketing technologies, automation platforms, and AI-driven workflows to improve targeting, personalization, efficiency, and conversion performance. You will partner closely with Sales, Content, and Marketing leadership to design integrated campaigns that generate high-quality leads and accelerate opportunities through the funnel. Key Responsibilities Demand Generation Strategy & Execution • Develop and execute targeted demand generation programs aligned to revenue and growth objectives • Define target industries, buyer personas, and audience segmentation strategies • Build scalable marketing workflows incorporating AI/ML and generative AI for lead generation and personalization • Execute multi-channel campaigns across: • Content syndication (whitepapers, case studies, webinars, ebooks) • Email marketing, drip campaigns, and nurture streams • SEO and SEM initiatives • Paid and organic social media • Events, webinars, and industry conferences • Account-Based Marketing (ABM) programs • Align closely with Sales on MQL/SQL definitions and lead qualification processes • Design and optimize lead scoring and nurturing models to improve funnel velocity Campaign Management & Optimization • Oversee end-to-end campaign execution, testing, and optimization • Develop compelling messaging aligned to target audience needs and pain points • Manage campaign budgets with a focus on ROI and efficient spend allocation • Implement A/B testing and performance optimization strategies to improve conversion rates • Ensure compliance with marketing and data privacy best practices Performance Measurement & Reporting • Define and track KPIs including lead volume, lead quality, conversion rates, CPL, and ROI • Use marketing automation and analytics platforms to monitor campaign performance • Deliver regular reporting and insights to Marketing and Sales leadership • Translate data insights into actionable improvements for ongoing campaigns Cross-Functional Collaboration • Partner with Sales to ensure seamless lead handoff and pipeline alignment • Work with Content teams to develop high-impact, conversion-focused assets • Collaborate with Brand and Communications to ensure message consistency • Communicate campaign strategy, performance, and insights across stakeholders Technology & Tools • Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot) • Leverage CRM systems (e.g., Salesforce, Dynamics 365) for lead and pipeline management • Stay current with AI/ML applications in marketing and demand generation • Evaluate and recommend new tools to improve marketing effectiveness Qualifications • Bachelor's degree in Marketing, Business, or related field preferred • 8+ years of experience in demand generation or B2B marketing • Proven success delivering multi-channel demand generation programs that drive measurable pipeline and revenue impact • Strong understanding of modern marketing automation, CRM systems, and digital marketing best practices • Highly analytical with ability to translate data into actionable insights • Experience with campaign management, lead nurturing, and performance reporting tools • Excellent written and verbal communication skills • Strong project management and ability to manage multiple initiatives simultaneously • Comfortable working in fast-paced, cross-functional, and global team environments • Proactive, results-driven mindset with strong ownership of outcomes