Demand Generation & Lifecycle Marketing Manager
Nscale
| Company | Nscale |
| Category | Marketing |
| Location | London |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 17 Jun 2026 |
| Last verified | 8 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
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About the Job
At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach to connecting with our core audience, ensuring their needs are understood and reflected in our marketing strategies. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you’ll build trust through openness and transparency, where everyone is inspired to do their best work.
Come join the team and join us in building the technology that powers the future!
About the Role
This is a hands-on role for an adaptable growth generalist who wants to build demand programs in a fast-moving AI infrastructure company.
As Demand Generation & Lifecycle Marketing Manager, you will help build and execute digital campaigns, nurture programs, ABM plays, and event-led demand initiatives that turn engagement from Nscale’s enterprise and developer audiences into qualified pipeline.
Reporting to the Senior Growth Marketing Lead, you’ll work closely with Product Marketing, Sales, Content & Brand, Developer Marketing, Marketing Operations, Partnerships, Global Events, and technical subject matter experts to bring campaigns to market with speed, clarity, and commercial impact.
The right person is commercially minded, resourceful, and comfortable operating in ambiguity. You can move quickly from idea to execution, build structure where it does not yet exist, and turn early campaign learnings into repeatable playbooks.
This role is well suited to someone with B2B enterprise experience, strong lifecycle instincts, and the ability to manage multiple workstreams while learning quickly in a highly technical environment.
Responsibilities
Support the development and execution of demand generation programs across new business motions, with a focus on enterprise and developer audiences.
Plan, launch, and optimise integrated campaigns across email, paid media, content syndication, webinars, events, outbound sequences, retargeting, and other relevant channels.
Build and optimise nurture journeys based on persona, funnel stage, product interest, engagement level, use case, intent, and account fit.
Support ABM programs aligned to Nscale’s account strategy, including campaign hypotheses, persona targeting, account segmentation, sales plays, and follow-up motions.
Help define the campaign logic, engagement signals, and follow-up rules that move accounts through qualification, opportunity creation, and pipeline progression.
Develop and brief key campaign assets, including emails, landing pages, ads, webinar copy, nurture content, sales sequences, and follow-up materials.
Partner with Product Marketing, Content & Brand, and Developer Marketing to adapt messaging and technical narratives into campaign-ready assets.
Partner with the Global Events team to build demand generation motions around conferences, webinars, executive roundtables, technical workshops, partner events, and field programs, including pre- and post-event campaigns, meeting-booking support, nurture, sales follow-up, and reporting.
Support external agencies and vendors across content syndication, sponsored content, webinar promotion, campaign execution, and lead generation programs, with a focus on lead quality and conversion.
Collaborate with the commercial team and Marketing Operations to ensure campaign engage