Data Platform Marketing Manager - SELECT by DoiT
DoiT
| Company | DoiT |
| Category | Marketing |
| Location | Remote Canada |
| Remote | Remote |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 3 Mar 2026 |
| Last verified | 3 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Location Our Data Platform Marketing Manager - SELECT by DoiT, will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.
Who We Are DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production.
Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency.
With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.
The Opportunity The Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.
This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy.
You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission-critical for modern cloud and data teams.
This role sits at the intersection of:
Snowflake & Databricks optimization
Data lake cost governance
Performance and cost efficiency for enterprise data workloads
You are accountable for turning strategy into measurable revenue impact.
Read more about SELECT .
Responsibilities
1. Business Unit GTM Strategy & Centralization
Serve as the primary marketing lead for the SELECT / Data Platform business unit
Translate revenue targets and expansion goals into a unified quarterly marketing strategy
Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
Ensure SELECT positioning is clearly differentiated in the data optimization market
You are responsible for ensuring the business unit has focus, clarity, and a defined market story.
2. Integrated Campaign Strategy & Execution
Lead and direct cross-functional execution across:
Growth and Digital
Paid search around Snowflake optimization
LinkedIn targeting for data engineering and FinOps leaders
Retargeting strategies tied to data workload interest
SDR campaign enablement and follow-up strategy
Content
Data platform optimization guides
Data lake cost efficiency playbooks
Case studies showing measurable cost reduction outcomes
Economic value narratives tied to cost savings
Creative
Campaign themes for data optimization
Visual positioning aligned to enterprise data workloads
Develop and manage strategic campaign briefs that align messaging, audience, and economic value.
3. Data Workload Demand Generation
Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:
Data Platform digital campaigns
Data platform optimization webinars
Executive roundtables for data and FinOps leaders
Campaign landing pages tied to measurable cost outcomes
Content programs built around “data platform optimization”
Drive performance against:
Marketing sourced pipeline
Customer expansion
Cost per qualified meeting
Pipeline velocity
4. Webinar & Thought Leadership Strategy
Move beyond one-off webinars and build a repeatable dat