Customer Advocacy Lead, Europe
Adyen
| Company | Adyen |
| Category | Customer Support |
| Location | Amsterdam; London |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Lead |
| Salary | Not stated by the employer |
| Posted | 27 Jul 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
As the Customer Advocacy Lead, Europe, you will be responsible for elevating both Adyen’s voice and the voice of our merchants across the payments ecosystem. This role sits at the intersection of customer engagement, industry influence, and thought leadership, ensuring that Adyen is not only delivering exceptional experiences but also shaping the future of commerce alongside its customers.
You will build and lead critical advocacy initiatives, including Customer Advisory Boards, executive engagement programs, and merchant communities. By embedding customers more directly into our product innovation lifecycle and amplifying their perspectives externally, you will help position Adyen as a trusted strategic partner and industry thought leader.
A key focus of this role is increasing the visibility of Adyen’s deep expertise, translating it into compelling narratives, actionable insights, and influential industry participation. You will leverage Adyen’s global merchant base and scale to proactively influence partners, industry bodies, and regulatory stakeholders, ensuring both Adyen and its customers have a strong voice in shaping the future of payments.
What you’ll do
Customer Advocacy & Community Building
Design, launch, and steward the Customer Advisory Board for strategic merchants across Europe
Build and scale merchant communities and executive engagement programs to deepen relationships and foster peer collaboration
Partner cross-functionally to drive adoption of community initiatives and embed advocacy into the customer lifecycle
Integrate customer perspectives directly into internal & external decision-making and innovation processes
Industry Influence & Advocacy
Influence external stakeholders, including card networks and industry partners, by representing both Adyen and merchant perspectives
Translate emerging industry trends, regulatory changes, and ecosystem developments into actionable insights for internal teams and customers
Represent Adyen in key industry boards, forums, and working groups
Amplify the merchant voice within these bodies to help shape industry standards and direction
Proactively leverage Adyen’s scale and customer base to influence key partners and drive meaningful ecosystem change
Thought Leadership & Brand Amplification
Develop and publish high-impact thought leadership content that showcases Adyen’s expertise and merchant success
Lead conference speaking strategy, including content development and preparation
Partner with Marketing, PR, and Communications to amplify Adyen’s brand through media, events, and industry channels
Collaborate on event strategy and prioritization to maximize customer and market impact
Who You Are
5+ years of experience in customer advocacy, customer marketing, product, strategy, partnerships, or related roles within B2B SaaS, fintech, risk or payments
Proven track record building and scaling Customer Advisory Boards, executive engagement programs, and customer communities
Experience engaging enterprise and strategic accounts, including influencing C-suite stakeholders
Demonstrated ability to shape product strategy and roadmaps through customer insights and market feedback
Deep understanding of the payments ecosystem and ability