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CRM Manager - Strategy

SumUp
CompanySumUp
CategoryConsulting & Strategy
LocationBerlin
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted24 Jul 2026
Last verified11 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
About the team: The CRM team sits within the Engagement Mission of SumUp’s Run & Grow Tribe and enables SumUp to communicate with merchants at scale throughout their lifecycle. The team is responsible for planning, building, and delivering multichannel campaigns and automations across email, push notifications, in-app notifications, and in-app banners. These initiatives support product adoption, merchant growth, and revenue generation. In this role, you will support the Run My Business (RMB) business line, which manages a diverse portfolio of products, including POS, Kiosk, Loyalty, Bookings, Subscriptions, and more. As RMB expands into new verticals, such as Beauty and Barber, effective product communication and CRM support are becoming increasingly important. You will work closely with business line stakeholders, Content, Design, Localization, and the CRM Platform team to deliver relevant and impactful merchant communications. Your campaigns will directly influence merchant behaviour, product adoption, and revenue, with measurable impact from day one.   What you’ll do: Plan, develop, and launch multi-channel CRM automations and one-off campaigns across Email, Push, In-App notifications, and In-App banners for the Run My Business business line Own the full campaign lifecycle for assigned product lines from audience creation and brief intake through to deployment, analysis, and iteration Build and maintain merchant audience segments using data tools (Fivetran) and campaign platforms (Iterable) to ensure the right merchants receive the right messages Conduct a CRM audit of existing RMB automations, identifying gaps and recommending improvements to existing flows and new automation opportunities Partner with cross-functional stakeholders across business lines, product, and comms platform teams to understand business needs and translate them into effective CRM strategies Manage a multi-project workload across multiple product lines, markets, and languages, prioritizing effectively and delivering with speed and quality Contribute to campaign reporting and analysis, tracking performance and providing actionable insights to stakeholders   You’ll be great for this role if you: Bring proven experience planning, developing, and delivering CRM strategies, both automated and ad-hoc,  across Email, Push, and In-App channels Are confident working with data and analytics, including SQL and Tableau, to build audiences, measure campaign performance, and derive actionable insights Have experience collaborating with cross-functional teams and stakeholders, advising them on how to best use CRM to achieve business objectives Demonstrate strong stakeholder management skills and can navigate competing priorities across different products and business areas Are a strong problem solver who can assess challenges, identify practical solutions, and make informed decisions Are highly organized with the ability to manage multiple projects and deadlines simultaneously without dropping the ball Communicate clearly and effectively,  both written and verbal, and bring a collaborative, team-first mindset Are proactive, reliable, resilient and detail-oriented,  you take accountability seriously and seek guidance when needed   Why you should join SumUp: 🌍 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup 🧑‍🔬 We take learning and experimentation seriously with Hack Days every second Friday, and entire global Hack Weeks . 🌈 Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced 📚 A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career