Job Opportunities API

Key Responsibilities • Initiate and lead the formulation and implementation of comprehensive CRM strategies to drive customer acquisition, retention, and lifetime value. • Drive optimization and enhancement of the member App, ensuring seamless user experience and high engagement. • Monitor and analyze key CRM metrics (redemption rates, engagement scores, retention rates, member growth, ROI of campaigns, etc.) for developing actionable strategic plans to reach business goal. • Develop targeted member segmentation, personalized marketing campaigns, and lifecycle communications. • Create strategic partnerships to build mutually beneficial co-branded campaigns and member privileges. • Coordinate cross-promotional activities and joint loyalty initiatives with partners. • Prepare regular reports and insights for management, providing data-driven recommendations for strategy refinement. • Ensure the smooth operation of the member app and loyalty platform, including troubleshooting user issues and coordinating with IT/vendors for system enhancements. Requirements • Bachelor's degree in Marketing, Business, Communications, or related discipline. • 8+ years of relevant experience in CRM, loyalty programs, or digital marketing, preferably in luxury retail, shopping malls, hospitality, FMCG or App platform. • Hands-on experience managing a CRM campaign execution, app operation, partnership, points-based loyalty system is highly preferred. • Strong understanding of customer journey mapping, segmentation, and personalization techniques. • Proficiency in CRM & loyalty management systems, and marketing automation tools. • Excellent analytical skills with the ability to translate data into actionable insights • Excellent command of written and spoken English and Chinese (Cantonese & Mandarin). • Team player with a positive attitude and strong sense of ownership.