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China is one of the world's most vibrant building materials markets for wood-based panels, and our client is positioned to seize that potential. IDM Brands is appointing a Sales Director, China on behalf of their client, to own all commercial activity for products shipped from European and US production sites, grow distributor networks across priority sectors, and establish the market footprint needed for substantial, lasting revenue growth. This role is for a commercial leader with genuine standing in the Chinese market. You will shape and deliver the China sales strategy, engage directly with leading B2B accounts and channel partners, guide a local team, and drive business initiatives independently. We are looking for a builder and entrepreneur: ownership-driven, respected in the field, and eager to leave a lasting mark. Key Responsibilities Key Account Management: Build and sustain direct relationships with leading B2B accounts spanning furniture manufacturers, carpenters, construction firms, and property developers, with hands-on involvement in pricing and negotiations. Commercial Strategy & Execution: Design and own the China sales strategy across the full product range, converting global ambitions into specific, measurable outcomes. Emphasis on practical delivery, not oversight alone. Market Development: Identify new customer segments, introduce product lines matching Chinese design trends, and broaden reach across all wood-based panel categories, targeting double-digit turnover growth within 12 to 24 months. Distributor Network Development: Audit the current distributor network, close performance gaps, reactivate dormant accounts, and grow channel partnerships across woodworking, DIY, furniture, and construction sectors. Reporting & Intelligence: Deliver commercial reporting, market analysis, and competitive intelligence to regional headquarters to support product and pricing strategy. Team Leadership: Evaluate the local commercial team, set clear KPIs aligned with global targets, and build a resilient, results-focused sales culture. Requirements Native Mandarin; professional working proficiency in English 5 to 8 years of B2B industrial sales growth, with a verifiable record of expanding client portfolios and distributor networks Bachelor's degree in Business Administration, Marketing, International Trade, Engineering, or comparable field Outstanding negotiation and deal-closing ability at senior corporate level Background in building materials, manufacturing, wood panels, furniture production, or related heavy industries Approximately 60% travel, domestic and international Entrepreneurial outlook with strong autonomy, resilience, and initiative Established market credibility and seniority to earn respect from major clients, partners, and industry figures in China Proven ability to independently formulate and execute commercial strategy Preferred Qualifications Direct experience in the wood or panel industry Executive MBA or certification in Strategic Negotiations or Supply Chain Management Established distributor network or deep connections in China's woodworking, DIY, or construction sectors Proficiency with CRM platforms such as Salesforce; familiarity with market analytics and forecasting Experience managing multi-regional sales teams or leading commercial transformation in fast-growing environments Benefits Base Salary: RMB 800,000 to RMB 1,500,000 per annum, commensurate with experience and seniority Variable Bonus: A performance-driven incentive scheme tied to turnover and growth will be applied Benefits: Comprehensive benefits package included 中国区销售总监 工作地点：中国（驻场办公）| 职位类型：正式全职 | 出差要求：约60% 职位概述 在木质板材领域，中国是全球最富活力、机遇最为可观的建材市场之一。IDM Brands受其客户委托，招募中国区销售总监，全面