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Country Manager - Belgium

Betsson Group
CompanyBetsson Group
CategorySales
LocationMalta
RemoteOn-site (inferred)
EmploymentNot stated
LevelDirector
SalaryNot stated by the employer
Posted10 Apr 2026
Last verified10 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
You will have full P&L responsibility for the Belgian market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize customer value. The Belgian market includes both online casino and sportsbook operations, as well as a retail sportsbook network of over 400 points of sale across the country.   Responsibilities Lead and develop best in class team of local experts and professionals   Drive revenue growth through customer engagement   You will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Belgian market   Accountable for customer life cycle from acquisition to retention    Drive brand awareness through a mix of onsite and offsite marketing channels closely following any market trends   Ensure that customer engagement is delivered through effective customer marketing and an optimized site experience. Responsible to overview, flag and improve the customer’s experience and journeys   Optimise daily operations to improve quarterly performance and meet annual revenue targets   Responsible that all executions are compliant in their market   Follow closely the competition and industry/market trends   Requirements   Bachelor's   degree  in business,  sales , or marketing   More than 10 years’ experience in marketing or commercial positions    At least 3 years of experience at a senior strategic level    Direct experience working on Belgian market   Solid people management experience   Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success   Gaming retail experience will be considered an asset   Excellent skills in communication, both verbally and in writing   Excellent project management abilities in driving multiple initiatives at once   Results orientated and strong analytical skills   Proactive, driven and have a positive can-do attitude   Energised by a rapidly changing environment and welcome the unexpected challenges   What you will get Working with a great team of people were teamwork, support and learning is our passion Working within a dynamic and fast paced industry. Competitive remuneration package and relocation support to Malta available. Hybrid structure with the option to work remotely twice a week. Healthcare plan. Fabulous office and work environment in one of Malta’s prime locations. On the job training by skilled people who have sound experience in the industry. Multiple company events throughout the year, and fun team building events. Dedicated time for training through online platforms. Challenge Accepted? By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy