Job Opportunities API

Role of Content Strategist = Mange the entire content lifecycle: analyzing, planning, writing, editing, distributing, managing, and monitoring of content. The ultimate goal of the content strategist is to deliver core business goals: in a commercial context of revenue and growth. Hence, the Content Strategist achieves business goals by maximizing the commercial impact of content. The following are key deliverables: Content Strategy Lifecycle –Ideally the candidate will work across the content strategy lifecycle. We will consider candidates who may be strong in some (if not all) the following areas and provide them with the support to grow into the role. 1) Pre-Production a) Research i) User Analysis / User Needs: Personas, Scenarios, Surveys ii) Content Inventory / Audit iii) Content Gap Analysis iv) Competitor Analysis v) Search Engine Optimization Research vi) Content Aggregation / Data Sourcing b) Editorial Strategy i) Voice / Style / Brand Guidelines ii) Idea / Concept Development iii) Development of Themes / Messages / Topics iv) Establish Workflow: People, Ownership, Roles, Processes v) Content Plan: What, When, How (Short/Long Term) c) Management i) Information Architecture (1) Establish Metadata Frameworks (2) Implement Taxonomies and Classification Schemes (3) Develop Site Structures ii) Content Management Tools and Practices iii) Content Migration iv) Content Conversion v) Analytics Configuration vi) Establish Content Backup / Versioning / Archival Practices 2) Production a) Content Creation i) Copywriting ii) Asset Production iii) Tagging / Classifying b) Content Optimization i) Search Engine Optimization ii) Accessibility Optimization iii) Proofreading / Editing / Fact Checking c) Content Delivery i) Encoding / Converting for Web ii) Distribution Processes and Tools 3) Post-Production a) Promotion i) Monitoring / Reacting (e.g. Social Media, Comments, Moderation) ii) Social Media Submission / PR / Marketing / Syndication b) Evaluation i) Analytics Analysis ii) Success Evaluation, Learning, Feedback