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Content Marketing Specialist

BlueRock
CompanyBlueRock
CategoryMarketing
LocationMelbourne
RemoteOn-site (inferred)
EmploymentFull-time
LevelNot stated
SalaryNot stated by the employer
Posted15 Jun 2026
Last verified9 Aug 2026
SourceEmployer ATS (workable)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Do things you love with people you care about and good things happen 💙   BlueRock is for entrepreneurs, by entrepreneurs. We’re a one-stop-shop for business owners and investors with adventurous goals.   BlueRock was created to be different to other firms – a disruptor by nature, and a multidisciplinary firm that is changing the way people and clients view professional services. From day one, that has been a central element that has attracted both clients and people to it.  That difference, together with the entrepreneurial drive provided by its founder, Peter Lalor, has enabled BlueRock to grow incredibly quickly.   Do you thrive on content and creativity, and love delivering results that matter? Join our vibrant, forward-thinking digital team as a Content Marketing Strategist and help scale some of Australia’s most exciting businesses across a range of categories.  You’ll lead content strategies holistically, and ensure they roll out with ease across paid media, SEO, CRM, and social media channels.  About the Digital team  Our BlueRock Digital agency harnesses the power of technology to drive growth for businesses. Our end-to-end service means we specialise in everything from digital strategy and optimisation through to web and app development, systems consulting, brand and marketing.  Develop and manage TOF and BOF content strategies aligned to business goals and audience opportunities, rolled out across search, email, social, video, and lead magnets  Conduct market and audience research to develop impactful strategies that drive engagement, traffic, and conversions  Plan and execute email marketing campaigns, including nurture sequences to drive acquisition and retention  Partner closely with clients to understand goals, build strong relationships, and deliver full-funnel marketing strategies  Build, schedule, and manage organic social media content across Meta, LinkedIn, TikTok, and Pinterest including content planning, caption writing, briefing designers or designing directly in Figma, proofing, and scheduling  Load and set up creative into ad platforms including Meta, TikTok, and Pinterest, working alongside paid media consultants  Write and edit long-form, engaging, on-brand content that connects with audiences  Shoot content with clients using handheld device, from concept development and logistics through to filming, interviewing founders or customers, and editing into short, engaging clips  Work with external providers (videographers, designers, platforms, and partners) where required to deliver high-quality content outcomes  Perform SEO audits, advise clients on recommendations  Deliver reporting and recommendations for improving traffic and awareness through content strategies with clear KPIs for different channels and platforms   Produce regular performance reports across organic and paid media channels to help inform brand building and content strategies  Requirements Some experience working on social media platforms such as Facebook, Instagram, TikTok, Pinterest, and LinkedIn   Proficient verbal and written skills and understanding of copywriting (English)  Good understanding of reporting and data analytics and exposure to reporting tools such as Google Analytics  Basic experience with SEO and paid media channels such as Google Ads or Meta Ads   Benefits Our people love to work for us, here’s why!  We believe in work-life integration and offer a hybrid model that includes both in-office and remote work options. This approach allows our people to find the balance that works best for them, accommodating their individual needs and day-to-day flexibility whilst al