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Content Marketing Lead

Writesonic
CompanyWritesonic
CategoryMarketing
LocationUnited States
RemoteRemote
EmploymentFull-time
LevelLead
SalaryNot stated by the employer
Posted16 Mar 2026
Last verified9 Aug 2026
SourceEmployer ATS (workable)
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Description
We're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Companies like Amazon, Unilever, and Acer use us to win in AI search. We're YC-backed, profitable, and competing in a market where AI discovery is exploding (companies report 10-12% of high-intent leads now come from AI search, up 400%+ YoY). We're also building AI agents that do the actual marketing work - content creation, SEO audits, citation outreach, competitive intel - at software margins. Think of it as the operating system for marketing in the AI era. The content you create here will power how an entire category gets defined. About the Role We're looking for a Content Marketing Lead who produces high-quality content fast. Not a content strategist who creates briefs and delegates. A writer who ships. You'll own every piece of written content at Writesonic: blog posts, case studies, data research reports, thought leadership for the founder's LinkedIn, social posts, newsletters, whitepapers, and sales enablement materials. You're the voice of the company. The split: 60% thought leadership and brand content, 40% sales enablement and demand gen content. What makes this different: You're building the content engine for a category that's being defined right now. We have 500M+ conversations of proprietary AI search data, enterprise customers like Amazon and Unilever, and the most complete GEO platform in the market. The stories are there. Nobody's telling them yet. That's your job. What You'll Do Write Landing Pages and Website Copy (30%) Write and own all landing page copy: homepage, product pages, comparison pages, vertical pages, enterprise page Write hero headlines and subheadlines that are specific, punchy, and differentiated (not generic SaaS copy) Build comparison and alternative pages that rank organically and convert Own the website voice. Everything on writesonic.com should sound like one person wrote it Work in Webflow or similar. You publish, you don't hand off Own Thought Leadership and Brand Content (50%) Write blog posts, guides, data studies, and industry analysis Ghostwrite the founder's LinkedIn posts (3-5x/week) with data insights, customer wins, and industry takes Package proprietary data from 500M+ AI conversations into research reports that get shared and cited Write and ship a weekly or biweekly newsletter with original insights Develop long-form whitepapers and benchmark reports (e.g., "State of AI Search 2026") Write guest posts for Search Engine Journal, Search Engine Land, and similar publications Create Sales Enablement Materials (20%) Write case studies with real metrics Create one-pagers, battlecards, and ROI frameworks Develop email sequences for enterprise nurture and PLG onboarding Write product-led content: feature deep-dives, use case guides Build and Run AI Content Workflows Work with our AI agents to produce content at 3-5x the speed of a traditional writer Build repeatable AI workflows for research, drafting, editing, and publishing Review and elevate agent-produced drafts. Add voice, taste, and the human layer that makes content not sound like AI Continuously improve the AI content pipeline. Better prompts, better workflows, better output You should be excited about this, not resistant to it. If you think AI writing is cheating, this isn't the role Requirements What We're Looking For 4+ years in B2B SaaS content marketing, ideally at companies in $2M-$20M ARR range Published portfolio showing range AND voice. We'll read your work and judge whether it sounds like a person with opinions wrote it, or a committee Can write a landing page hero headline that makes someone stop scrolling. Not "Unlock the power of AI" - something specific, sharp, and differentiated Can write a compelling 2,000-word article in a day, n