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Content Creator, Social Media

Wego
CompanyWego
CategoryMarketing
LocationCairo Governorate, Egypt
RemoteOn-site (inferred)
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
Posted12 Jun 2026
Last verified12 Aug 2026
SourceThe employer's own careers page (company_site)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
About ShopCash ShopCash is a cashback and rewards platform launched by Wego in MENA. It gives users access to cashback offers, promo codes, deals, and vouchers across hundreds of merchants — making brand and deal discovery easier while enabling savings on every purchase. ShopCash operates in KSA, UAE, and Egypt. About the Role We're looking for a skilled and creative Social Media Content Creator to own the content calendar and produce high-quality, platform-native content across Instagram, Facebook, LinkedIn, TikTok, and Snapchat for our KSA and Egypt markets. This is a content execution role. The ideal candidate is a strong visual storyteller with video creation capability, deep familiarity with Arabic-language audiences, and a track record of producing content that performs. Key Responsibilities 1. Content Calendar Ownership • Plan and manage the monthly and weekly content calendar across all platforms (Instagram, Facebook, LinkedIn, TikTok, Snapchat) for KSA and Egypt • Coordinate with the growth and partnership teams to align content with campaigns, merchant promotions, and seasonal moments • Ensure a consistent publishing cadence and platform-appropriate scheduling 2. Content Creation • Develop and produce high-quality content — short-form video, static posts, carousels, Stories, and Reels — tailored to each platform's format and audience behaviour • Write compelling Arabic and English copy that is culturally appropriate and resonant for KSA and Egyptian audiences • Follow ShopCash brand guidelines for tone, visual identity, and creative direction • Use AI tools to accelerate ideation and production efficiency 3. Platform-Native Execution • Adapt content format, tone, and length to each platform: short-form video for TikTok and Snapchat, visual storytelling for Instagram, professional and value-led for LinkedIn, community-oriented for Facebook • Stay current on platform algorithm changes, trending content formats, and audience behaviour — particularly in KSA • Brief or direct the design team where required for supporting visual assets 4. Boosted Post Coordination • Identify and flag organic content suitable for boosting in coordination with the marketing manager • Ensure boosted post creatives are adapted appropriately for the promoted format 5. Performance Tracking • Monitor content performance metrics (reach, engagement rate, follower growth, video views) on a weekly basis • Report on content performance and recommend adjustments to the calendar or format mix based on data Required Skills & Experience Experience • 3–5 years of experience in social media content creation for a consumer brand, app, or e-commerce product • Demonstrated experience owning a content calendar across multiple platforms and markets • Prior experience in a cashback, fintech, e-commerce, or rewards brand is an advantage • Preference will be given to candidates with experience working across KSA, UAE, and Egypt markets Content & Creative Skills • Strong video creation skills: scripting, shooting, and editing short-form content (TikTok, Reels, Snapchat) • Solid copywriting ability in Arabic (native or fluent) and English • Proficiency in content creation and editing tools (e.g., CapCut, Adobe Premiere, Canva, Adobe Photoshop) • Mandatory experience using AI tools for content ideation, caption writing, or creative production Market & Platform Knowledge • Strong understanding of the KSA social media landscape: platform preferences, trending formats, cultural sensitivities, and audience behaviour • Familiarity with Egypt's digital content environment and how it differs from KSA • Platform-specific expertise across Instagram, TikTok, Snapchat, Facebook, and LinkedIn Working Style • Ability to work independently and manage a content calendar with minimal supervision • Strong attention to detail and brand consistency • Collaborative — able to work cross-functionally with marketing, design, and commercial teams Scope Clarification This is not a social media manager or paid marketing role. The following are out of scope for this position: • Paid advertising strategy • Influencer programme management • Social media strategy • Community management