Job Opportunities API

Facet was founded in 2016 on the belief that objective, personalized financial advice is essential to living well. Our mission is to empower people to live more enriched lives by delivering a new standard of advice. By removing asset minimums, we provide holistic planning that goes far beyond investments to address every way money impacts life. Our team of CFP® professionals are at the core of our service and are empowered by our best-in-class support teams and proprietary technology platform. This model allows Facet to integrate advice into our members’ entire financial picture—all for an affordable, flat membership fee. Our commitment to innovation and member success has earned national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY and named to Newsweek’s list of America’s Top Financial Advisory Firms 2025. With an A+ BBB Rating and a Trustpilot “Excellent” score (as of Sept. 16, 2025)*, we are proud to be redefining the industry for our members and our team alike. Description: At Facet, we're on a mission to empower individuals to live enriching lives through personalized financial advice that integrates into every facet of their lives. As the Community Growth Manager, you will play a pivotal role and wear two critical hats within the Marketing organization Lead strategic planning, execution, and mapping of our Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) efforts.  Lead our off-page community growth and reputation strategy, building a highly engaged, trusted brand presence across key organic channels like Reddit, Quora, affiliate creator networks, and external review platforms. You will find the conversations that matter, bring insights back to our content machine, and serve as a vital bridge between our community and our team of CERTIFIED FINANCIAL PLANNER® (CFP®) professionals. The ideal candidate will: Possess a strong blend of organic search acumen, modern AI literacy, community management proficiency, and strategic thinking. Be a skilled, versatile copywriter and editor who can write highly engaging, compliant copy ranging from technical financial planning articles to punchy video scripts and conversational Reddit responses. Have demonstrated experience growing a brand’s footprint across decentralized, community-driven platforms (especially Reddit). Have the perfect blend of being culturally plugged-in to online community trends, while remaining highly data-proficient and protective of brand trust. Have experience navigating content creation in a human-led, trust-based, or highly regulated environment. What You’ll Do AEO/GEO & Discovery Strategy: Map out and execute the content strategy required to optimize Facet’s visibility across major AI search engines and LLMs (AEO/GEO). Write, edit, and produce high-quality discovery-first content, including search-optimized articles, outlines, and video scripts designed to perform well in generative search and capture user intent. Develop a strategic framework and strategy for our Learn site and establish a clear plan to execute. Co-own master content calendar planning with the Content Manager, ensuring AEO keywords and community insights are deeply integrated into our article and video production pipelines. Act as the "head of counsel" for expert-led CFP content, collaborating closely with our financial planning experts to ensure all content is authoritative, highly accurate, and built to rank for modern search entities. Stay ahead of the curve on algorithm shifts within generative search, identifying new opportunities to optimize user intent and secure off-site brand citations. Community Engagement & Social Listening: Build, nurture, and scale Facet’s organic community footprint on Reddit and other discussion-based platforms, writing native, editorial-style copy tailored specific to each platform. Lead robust daily social liste