Job Opportunities API

Job Title: Chief Marketing Officer (CMO) Location:   100% In-Office (BGC-Taguig City) Reports To:   CEO About the Firm We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We're seeking a   Chief Marketing Officer (CMO)   who can drive lead generation, intake performance, and strategic marketing growth at scale—while leading a diverse team with excellence and accountability. Position Summary The   Chief Marketing Officer   will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems. This is a   high-impact, in-office leadership role   at the firm’s Guadalajara/Tijuana offices, where close collaboration, accountability, and execution speed are paramount. Key Responsibilities Marketing Strategy & Execution • Own and execute the firm’s full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more). • Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns. • Manage external vendors, advertising partners, and agencies with strict performance oversight. • Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality. Intake & Conversion Management • Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes. • Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times. • Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency. Data & Performance Optimization • Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions. • Use marketing analytics and performance data to guide decision-making and optimize channel spend. • Identify and fix bottlenecks in the lead-to-case pipeline using real-time data. • Drive a culture of testing, measurement, and continuous improvement. Team Leadership & In-Office Culture • Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship. • Establish and enforce high-performance standards across all marketing and intake staff. • Foster a collaborative, driven, and execution-focused team culture. • Develop hiring, training, and coaching systems to continually uplevel talent across both departments. Required Qualifications • 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns. • 5+ years in a leadership role managing both marketing and operations teams. • Strong preference for candidates with experience in   Personal Injury law   or legal marketing. • Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools). • Proven success in managing intake performance and lead conversion in a high-volume environment. • Exceptional analytical skills; ability to derive insight from data and optimize accordingly. • Strong leadership presence; capable of driving urgency, accountability, and performance in-person. • Hands-on, execution-focused approach with high attention to detail. Preferred Tools & Systems Experience • Filevine, Lead Docket (or similar CRM/intake software) • Google Analytics, Looker Studio, or Tableau • CallRail or call tracking software • RingCentral, Time Doctor, and Google Workspace • Experience integrating marketing automation with intake workflows Why Join Us? • In-office executive leadership with real impact on the firm's growth trajectory • Direct line to CEO and decision-making influence across departments • Performance-first culture built on data, accountability, and excellence • Opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets