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Channel and Tactical Planning Director, GOC

WPP Media
CompanyWPP Media
CategoryMarketing
LocationBogota
RemoteOn-site (inferred)
EmploymentNot stated
LevelDirector
SalaryNot stated by the employer
Posted8 Jul 2026
Last verified9 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact   As a Director of Strategy, you will play a critical role in establishing us as our Client’s strategic marketing partner. You will accomplish this by elevating and inspiring the quality of our strategic output and helping the Client to deliver deeper consumer/customer connections. You will also ensure value creation to communications/media plans and drive business results and growth. Key Resonsibilities   Work in partnership with all senior leads on the Client business to develop communications solutions that deliver Client business goals. Responsible for the strategic foundation for all Client plans. Understand and execute strategic contributions throughout the agency process from insights to strategy, strategy briefing to planning, plans to activations, activations to measurement, measurement to performance assessments, and assessments to action plans. Mine insights to develop target definition, consumer journey, brand purpose work. Build on the Consumer Journey to craft strategically sound content strategies and related measurement plans. Establish solid, credible relationships with key Client and MediaCom stakeholders. Using personal experience as well as global best practices, cases and learning, define a strategic standard for success/excellence for Client business.  Align with Client lead to develop a learning plan to cascade and train all key Client-side functional leaders, team directors, and staff. Lead Integrated Agency Team (IAT) initiatives, curate inspiring think shops with cross-function brand marketing team. Fluency and agility to quickly develop communications strategies that provide clear and actionable objectives and channel roles/deliverables. Lead, manage, and inspire Strategy staff. Monitor and ensure the integration of strategy throughout the delivery process; demonstrate the ability to take action (or engage with others to do so) to modify/course-correct as needed to ensure the integrity of the plan and deliverables.   Skills and Experience   If this opportunity looks right for you, we are looking for candidates who have:   Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience. 8+ years of previous senior-level marketing experience; at least 5+ solid experience working in a strategic capacity with heavy channel/media integration and interaction. Previous work experience in strategic role in marketing/communication fields to ensure a more holistic application of strategy (e.g. not just in media planning). Solid knowledge and experience in applying strategy to channel marketing. Prior experience in advertising, digital and/or direct marketing is desired. Proven track record of business/marketing expertise and inspiring teams to develop actionable plans that drive results. A natural storyteller—a highly articulate and persuasive writer and speaker. Ability to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple, fresh perspective that clearly outlines the roles and deliverables of channels. Fully versed on the strategic roles of interactive/digital as well as familiar with predicted