Job Opportunities API

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES Founded in 2017, WeRoad is a fast-growing startup disrupting the travel industry across Italy, Spain, UK, Germany, France, Switzerland and the US. We're a community of travelers who turn every trip into a life-changing experience, connecting like-minded Millennials and Gen Z travelers and sending them on adventures to 1000+ destinations worldwide, guided by a network of thousands of Travel Coordinators. Our mission is to design and deliver experiences worth living and sharing, rewriting the rules of the travel industry — not through performance marketing, but through community, word of mouth, and the people who lead our trips. Sounds exciting? Before you apply, take a look at our Cultural Manifesto . ABOUT THE ROLE JOB TITLE: Category Manager – Passion-Led Experiences LOCATION: Milano, hybrid TYPE OF CONTRACT: Permanent contract, full time REPORTING TO: CSO SALARY RANGE: 45-60 K€ Passion-led experiences give people a different, and often stronger, reason to travel: to learn something, get better at something, or go deeper into something they already love, sports, skiing, wine, cooking, art, diving, sailing. They reach people who wouldn't pick a trip off a geography-led catalogue, but will book instantly if the offer is "learn to ski with a real instructor" or "a wine week with a sommelier." This is incremental portfolio, incremental CR, and a new top-of-funnel that isn't competing for the same demand as our classic itineraries. This is how we bring in people who don't yet see themselves as group travellers only. Someone who wants to learn to sail may never have considered a group trip, but they will follow a sailing instructor, join their events, and eventually book their first WeRoad experience through that passion, not through a destination search. We're looking for a Category Manager to own this vertical offering end to end: build the portfolio, source and grow the ecosystem of vertical experts and partners, and turn them into real experiences content channel across both WeRoad (trips) and WeMeet (our community events platform). This is a business-owner role, you'll run the P&L for the category, not just the pipeline . WHAT YOU'LL DO Own vertical portfolio growth & performance Grow passion-led / vertical experiences to at least 20% of the overall trip portfolio. Drive a +20% uplift in average conversion rate (CR) across the non-vertical portfolio by strengthening the vertical offering as a differentiator. Grow Events to 50% of the overall vertical offering. Own the P&L of the vertical category across WeRoad and WeMeet — offering mix, unit economics and commercial performance. Partner with Marketing, Content and Product to bring vertical stories, expert profiles, real people and experiences to life across the funnel on website, social media, communications Build and manage the vertical partner ecosystem Identify, develop and manage new vertical categories and partners: active trips, food & wine, wellness, art & culture, festivals, sailing, and future verticals. Source vertical experts as Travel Producers, event creators and group leaders on WeRoad and WeMeet Onboard vertical DTC and travel brands onto the WeRoad marketplaces as supply for trip and events Launch and run the affiliation program to sustain partners and producers that want to expand our audience and community together with us WHAT WE'RE LOOKING FOR Strong business sense with a track record of experience owning a P&L, ideally gained in strategy consulting, or as a founder/early operator of a community business or DTC brand. A startup / product-led-growth mindset: comfortable building fast, testing, and iterating rather than over-scoping before shipping. AI-native: uses AI tools naturally in day-to-day work to move faster and scale output without scaling headcoun