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About ®em-trak & SRT Marine Systems SRT Marine Systems plc ( SRT ) is a global leader in maritime domain awareness technologies, delivering systems and products that enhance maritime safety, security, environmental protection, and operational performance worldwide. ®em-trak is SRT ’s internationally recognized AIS and marine communications brand, with a global network of over 5,000 dealers and distributors and a significant installed base across leisure, commercial, and government markets. Our portfolio includes AIS Class A and B transceivers, small vessel trackers and integrated VHF/AIS systems, with continued expansion into a broader connected marine ecosystem. As we enter the next phase of growth in the Americas, we are seeking a commercially astute and strategically minded Business Development Manager to lead and shape our channel development across the region.  This is a truly progressive role where you, as an individual, can and will make a huge impact on the future growth of the ®em-trak brand! Overview The Business Development Manager will spearhead ®em-trak’s strategic expansion across the U.S. and broader Americas, focusing on building a robust channel and market presence. This high-level, commercially driven role emphasizes strengthening distributor partnerships, activating dealer networks, and cultivating sustainable demand within key market segments; operating within a distributor-led model that relies on credibility, collaboration, and strategic alignment rather than direct control. Key Responsibilities of the Business Development Manager • Channel & Distributor Strategy: Optimize distributor performance, develop collaborative growth plans, and ensure alignment with ®em-trak’s brand, product, and margin objectives. Collaborate with manufacturers’ representatives to maximize territory coverage. • Dealer & Installer Activation: Map and qualify dealer networks, identify high-potential partners, and lead enablement initiatives such as training and trade show engagement to drive demand and value propositions. • Market & Segment Development: Prioritize high-value verticals (e.g., commercial retrofit, OEM, government), develop tailored strategies, and support OEM and integrator relationships. Provide market insights to inform product and pricing strategies. • Demand Generation & Brand Positioning: Represent ®em-trak at regional industry events, enhance brand credibility, and support targeted marketing initiatives aligned with channel strategies. • Cross-Functional Collaboration: Align regional efforts with global sales and product teams, relay market intelligence, and contribute to long-term regional growth planning. Business Development Manager – what success looks like in the first 12 Months • Clear channel segmentation and mapping. • Enhanced distributor engagement and accountability. • Activation and increased engagement of key dealers. • Development of a structured pipeline within target verticals. • Elevated market visibility and strengthened brand positioning. • Be pivotal role in shaping ®em-trak’s growth in the Americas. Experience (not exhaustive) • Exceptional business development or regional sales within marine electronics or related technical sectors (aerospace, communications, etc.). • Proven success in distributor-led markets and dealer network development. • Experience collaborating with manufacturers’ reps. • Strong commercial acumen with technical literacy to engage with OEMs, installers, and integrators. • Marine electronics experience is highly advantageous. Personal Attributes • Strategic, disciplined, and commercially astute. • Skilled in building credibility and partnerships within distributor-led environments. • Confident communicator across all levels. • Organized, focused on high-value segments, and resilient in a dynamic market. • Motivated by sustainable growth rather than short-term wins. Location & Travel • Based in the U.S. (Florida preferred but not essential). • Regular travel across the Americas region required, including trade shows, distributor visits, and customer engagement. Business Development Manager - What We Offer • Competitive salary with performance incentives. • Healthcare benefits. • Flexible working arrangements.