Business Analyst, FP&A
InMarket
| Company | InMarket |
| Category | Uncategorised |
| Location | United States |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 29 Jul 2026 |
| Last verified | 6 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the Role
InMarket is building out its FP&A function. Reporting to the Head of FP&A, the Business Analyst will own financial planning and analysis for one of InMarket's three business lines: Audiences, Activation, or Measurement.
Your focus is to uncover the why behind the numbers. You'll move beyond surface reporting to diagnose what's driving performance, illuminate patterns, and deliver a decisive point on what the data signals and which questions leadership should be asking. You'll equip business line leadership with the data, analysis, and recommendations they need to act decisively.
This role demands AI fluency, with a demonstrated ability to build and automate using AI as an integral part of your daily workflow. Candidates who lack this capability will not advance, however compelling the remainder of their background may be.
Core Areas of Responsibility
Build & Automate with AI
Use Claude and similar tools daily to build and automate reporting across BigQuery, Solver, Business Central, and Google Sheets.
Reduce manual report-building time and stand up automated workflows
Script, prompt-engineer, and stand up small finance tools independently
Insight & Analysis for Your Product Line
Partner directly with business line leads to move beyond surface-level metrics and diagnose the underlying drivers of performance, delivering root cause analysis rather than mere reporting.
Deliver monthly cohort and product-line analysis for your assigned line.
Introduce an external perspective through competitive and market benchmarking to refine and sharpen the questions we pursue internally.
Cross-Functional Partnership
Serve as the connective tissue between Accounting and Revenue Operations, reconciling each team's perspective into a single, coherent picture.
Collaborate with the Head of Informatics to surface data integrity issues including but not limited to inconsistent definitions, broken joins, and gaps that erode confidence in the numbers.
Translate findings into clear, accessible narratives for non-finance stakeholders across the business.
Impact & Success Indicators
In your first 90 days
Develop comprehensive command of your product line's revenue model, principal drivers, and monthly cadence.
Establish at least one automated, AI-built reporting workflow that supplants a manual process.
Produce a root-cause analysis of a material variance that extends well beyond the surface metric.
In your first year
Assume end-to-end ownership of the recurring reporting and cohort analysis for your product line, earning leadership's confidence in the numbers.
Proactively surface unsolicited insight that shifts a business line decision.
Cultivate a library of AI-enabled tools and workflows that the broader FP&A team can adopt and reuse.
We're Looking For Someone With
AI-native skills: you already build and automate with AI tools such as Claude as a routine part of your workflow, extending well beyond conversational use.
Intellectual curiosity; an instinct to interrogate assumptions and look past the first plausible explanation for a variance.
Strong Google Sheet