Job Opportunities API

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.     We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.  While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.      We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…  A bit about the role  Powerball is the newest and most existing game from one of the UK’s most iconic and trusted brands — embedded in the cultural fabric of the nation and delivering life-changing wins every week. As Brand Manager for Powerball, you will play a central role in how the brand shows up, grows, and connects with players.   You will work closely with the Senior Marketing Manager to deliver compelling campaigns, develop creative platforms, and shape the messaging that drives participation and player belief. You’ll bring structure, creativity, and strategic thinking to every brief — ensuring our communications are grounded in insight, designed to influence behaviour, and executed with consistency and craft.    You will also work closely with the Euromillions Brand Manager to ensure that the different Jackpots and messages show up at the right time for the right players.   This is a delivery-focused role with creative ownership — you will lead campaign development from brief to execution, managing internal and external stakeholders, and ensuring Powerball’s brand shows up powerfully across all touchpoints, from ATL to CRM to customer service.   Success in this role will come from combining campaign craft with curiosity — understanding what moves our players, how our brand is perceived, and how each piece of communication contributes to commercial outcomes and long-term brand strength.   What you’ll be doing  Creative Development & Campaign Delivery   Write clear, compelling creative briefs rooted in player insight, behavioural intent, and commercial goals   Own day-to-day creative development and execution across channels   Manage agency partners and internal teams to deliver work on-time and on-brief   Lead creative reviews, feedback cycles, and asset finalisation with rigour and clarity   Ensure every campaign idea has platform potential — able to scale across formats and touchpoints     Brand Expression & Channel Integration   Ensure Powerball’s brand is consistently and clearly expressed across all player touchpoints   Collaborate with CRM, Retail, and Digital teams to brief and align messaging   Maintain asset libraries and brand guidelines to support cross-channel consistency   Take ownership for how Powerball ‘shows up’ — whether in-store, online, or via player communications     Performance Monitoring & Continuous Improvement   Track campaign performance and contribute to evaluation and learning cycles   Use player insight and brand tracking to refine messaging and creative approach   Stay informed on creative trends, competitive activity, and new opportunities for engagement   Contribute to test-and-learn strategies to evolve message, tone, and imp