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Grade Level:   3 Location:  Islamabad Last date to apply: 14th April 2026   What is ‘Brand Manager’? As a Brand Manager you will lead brand strategy and marketing execution through consumer insights, strong positioning, and consistent identity across all channels. The responsibilities for this role include overseeing creative, digital, and product-aligned initiatives while using analytics to optimize performance and ROI.   You will manage teams, partners, and budgets to deliver impactful campaigns that drive growth and brand relevance with 1-2 direct reports and an extended team of 14 members.   What does ‘Brand Manager’ do?   ·        Analyze brand positioning and consumer insights. ·        Shape and communicate our vision and mission. ·        Lead the development and execution of Brand Strategy based on the Business Objectives & Strategy ·        Work as a part of the product team to develop the right brand initiatives and communications. ·        Develop and implement brand strategies and marketing campaigns. ·        Translate brand elements into plans and go-to-market strategies. ·        Lead creative development to motivate the target audience to “take action.” ·        Ensure brand consistency across various marketing initiatives and channels. ·        Oversee UI/UX of apps and new product journeys. ·        Plan, execute and optimize online marketing campaigns across various platforms. ·        Utilize range of performance marketing techniques including PPC, SEO, Programmatic and retargeting et al ·        Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and touch points. ·        Develop testing plans for creative, messaging and landing pages to improve KPIs. ·        Implement data driven adjustments to improve conversion rates and reduce customer acquisition costs. ·        Ensure excellence in all brands related activity, while continually challenging the status quo to drive actionable insights which will fuel our brand’s growth. ·        Monitor and analyze market feedback and adjust marketing communications. ·        Measure and report performance of all marketing campaigns, and assess ROI and KPIs ·        Monitor and analyze brand performance metrics to evaluate campaign effectiveness and make data driven decisions to optimize brand strategy and campaigns. ·        Keep upto date with industry trends, competitor activities and customer preferences to continuously improve brand indicators. ·        Conduct market research to identify customer needs, trends and opportunities and align all marketing activities accordingly. ·        Monitor market trends, research competitors’ activities, and evaluate its impact on the brand. ·        Manage Brand’s presence across various touchpoints specifically digital/social to create relevance within the intended audience. ·        Build the team for performance and growth. ·        Coordinate with external agencies and partners for brand promotion. ·    &nbs