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Brand Manager BE/FR/LU

HG International b.v.
CompanyHG International b.v.
CategoryMarketing
LocationGent
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
First seen16 Jul 2026 (the employer did not state a posting date)
Last verified10 Aug 2026
SourceEmployer ATS (recruitee)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
About the role As our Brand Manager for Belgium, France & Luxembourg , you will help strengthen our brand presence and drive growth across these markets. In this role, you will develop and execute local marketing plans from A to Z, translating strategy into impactful campaigns, activations and product launches. Based in Belgium, you combine strategic thinking with hands-on execution and enjoy taking ownership in a fast-moving international environment where your work has visible impact. You will report to the Country Cluster Manager Belgium LU & FR and play a key role in aligning stakeholders, driving execution and turning ideas into results. The team culture is open, pragmatic and collaborative, with plenty of room to bring forward new ideas and take initiative. At HG, everything we do is guided by our three core values: Aim High, Be Brave, Be Connected.   What you will do   In this role you will:  Developing and executing annual marketing plans for Belgium, France and Luxembourg  Managing local marketing campaigns, activations and product launches  Working with external creative, media and marketing agencies  Identifying market opportunities through data, insights and consumer trends  Monitoring campaign performance and translating insights into improvements  Supporting portfolio development and innovation projects  Coordinating packaging updates, product launches and local activation plans  Managing marketing budgets and ensuring effective investments  Creating strong collaboration between local market needs and international brand objectives Job requirements: Bachelor's or Master's degree in Marketing, Business, Communications or a related field  Minimum 1-3 years of experience in brand management, marketing, trade marketing, shopper marketing or a similar role  Fluent French, Dutch and English language skills  Commercial awareness and an interest in understanding consumer behaviour  Proactive approach and willingness to take ownership  Ideally has experience in FMCG, consumer goods, retail, or another fast-paced commercial environment  Communicates clearly and can influence stakeholders at different levels Has strong analytical skills and can turn performance data into clear actions Understands how brand strategy connects to commercial performance Can combine creativity with data, insight and financial understanding Is curious, proactive and comfortable using AI tools to improve efficiency and quality of output Brings a pragmatic, hands-on mindset and is happy to get into the detail when needed Enjoys working in a lean, entrepreneurial and international environment where priorities can move quickly A valid EU work permit or EU citizenship is required for this position What’s in it for you Monthly salary between €3.600,- and €4.600,-  , depending on experience Annual on-target bonus of 10% of gross annual salary 20 days’ annual leave + 6 ADV days for a full-time role Pension plan €9 meal vouchers per day Group insurance and hospital insurance A hybrid work environment from our headquarters in Gent Professional development and growth opportunities We are HG HG is a leading European brand in specialist cleaning and maintenance products. We believe a home should be a place where people can live carefree, with confidence in the products they use to care for the spaces and belongings around them. Our products are developed to do exactly what they promise: deliver effective, reliable and specialist cleaning solutions that help consumers solve real household problems. HG’s mission is to help people enjoy their homes without worrying about what might go wrong. We do this through high-quality products, specialist expertise, clear advice and a relent