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White Stuff was established in 1985 through a simple idea. That idea grew into a brand with shops and concessions across the UK and internationally, selling women’s and men’s clothing and accessories. Our original prints (designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive. Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like minded; we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels. Having rebranded in 2021; we are now entering an exciting chapter. Our ambition is bold: to be become the most influential British lifestyle brand by 2030. This role sits at the very heart of making that happen. Who you are: You are a brand leader with the creative vision and strategic authority to drive a step-change in how White Stuff is seen, felt and talked about. You know what it takes to broaden a brand’s appeal without diluting its soul, and you have the craft to translate brand strategy into visual direction and communications that generate genuine cultural cut-through. You will have a track record of building brand fame; creating work that people notice, share and remember. You will be equally confident shaping long-term strategy with senior stakeholders as you are inspiring a marketing and creative team and holding the standard on executional quality. You will bring solid marketing rigour and experience, strong aesthetic sensibility and deep experience of advertising and campaign development across channels Primary objective of the job: · White Stuff rebranded in 2021 and is now entering a new and ambitious stage of its brand journey. The Brand Director will work in close partnership with the group’s Chief Brand Officer and White Stuff’s Product Director to set the visual direction of the brand and lead all marketing and advertising activity; with a clear mandate to significantly broaden White Stuff’s appeal and build meaningful brand fame. · This is a senior leadership role with end-to-end accountability for how the brand looks, sounds and shows up in the world. The Brand Director will ensure that every brand expression – from campaign to product story, from digital content to in-store experience, from membership to promotions, is coherent, distinctive and actively advancing our ambition to become the most influential British lifestyle brand by 2030. What you’ll be doing: Brand Vision & Visual Direction • Work in close partnership with the Chief Brand Officer and Product Director to define and evolve the visual direction of the White Stuff brand, ensuring it is progressive, distinctive and aligned to our 2030 ambition. • Build on the foundations of the 2021 rebrand to take the brand into its next chapter; sharpening the visual identity, elevating creative standards and ensuring the brand feels both fresh and authentically White Stuff. • Set and steward the creative and aesthetic direction across all brand touchpoints, from campaign imagery and art direction to seasonal storytelling and content across advertising, stores, digital and concessions. • Champion the brand internally, ensuring every function understands and actively upholds White Stuff’s identity, tone of voice and visual standards. • Establish the frameworks and guidelines that govern how the brand is expressed, giving teams the confidence to move quickly without sacrificing quality or coherence Marketing, Advertising & Brand Fame • Lead the development and delivery of all marketing and advertising planning and activity, with a clear focus on broadening White Stuff’s appeal and building the brand’s cultural presence and fame. • Drive the creative ambition of the brand’s campaigns – setting a higher bar for what White Stuff’s visual direction and tone of